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3 reasons to have a side hustle
Catherine Iste Business Management, Services & Risk ManagementWe are so busy at work that it can be difficult to believe that adding something would actually make work easier. Yet, the benefits of engaging in side projects outside the office are numerous. Whether it is a scrapbooking business or trying to write a play, here are three reasons to keep pursuing that dream and invest in your side hustle.
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3 signs you might be an entrepreneur
Catherine Iste Business Management, Services & Risk ManagementThanks to Silicon Valley, we all have an idea of what an entrepreneur looks like: supersmart geeks who write code. But that image of entrepreneurs is narrow, uninspiring and unrelatable for most of us. From scrappy go-getters to natural networkers, the entrepreneurs among us are as diverse as the businesses they have started. Suspend the belief that all entrepreneurs are in tech and check for these the signs you might be one yourself.
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Ideas for brands on IGTV
Emma Fitzpatrick MarketingWhen a new social network like IGTV hits the scene, it’s best to try it out early. That way, you’ll beat most of the competition, and your content will stand alone, beckoning viewers to click play! Plus, you’ll gather data early on that will signal if you should ramp up production or take it slow. Of course, if your Instagram Stories already perform well, you’re going to want to run to IGTV. Read on to gain inspiration before making your brand’s first IGTV episode.
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The role of a beauty product developer
Cherie Buziak RetailA lot goes on behind the scenes in the world of beauty when it comes to bringing a product to market. But just how does that item develop from an idea to a finished product? It takes a team, and there are a few ways. But they all depend on the visions and goals of the company launching the brand and the role of the marketing beauty product developer. The marketing product developer is a key player, the creator and the liaison between internal teams.
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What goes where: Instagram feed vs. Stories
Emma Fitzpatrick MarketingEven though Instagram is technically just one social network, it can feel like a lot more. After all, you now have three different content channels to fill! As a refresher, your brand can post visuals to the Instagram feed, Stories and as of last week, IGTV. Yes, it’s a lot, but it’s absolutely worth it. After all, Instagram just announced it has more 1 billion monthly active users, which officially makes it the second biggest player in the social game.
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Is the ‘freemium’ model a death knell for brands?
Dr. Michael Solomon MarketingMost of us live in a state of sensory overload. We are exposed to far more information than we can process. That means the fight for your attention — or what some marketers refer to as an eyeball economy — gets tougher all the time. That’s essentially the statement that one version of the popular "freemium" business strategy makes to marketers. Sure, a freemium often delivers additional functionality for a fee compared to what the free version does. But for many, the real attraction of an upgrade is the chance to shop, play or work in an ad-free environment.
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A simple way to boost your therapy clinic’s Google reviews
Jarod Carter MarketingOnline reviews can be a huge deciding factor for new patients looking for care. While providing five-star care is natural to many physical therapists, convincing patients to go out of their way to leave a review is not always easy. We have to make it as quick and easy as possible for them to leave us online reviews. In this article and attached video, Jarod Carter discusses a couple easy ways to do so.
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Instagram aims to change the video game with IGTV
Emma Fitzpatrick MarketingInstagram recently launched IGTV, which will allow content creators to upload hourlong videos. Though, over time, that limit may increase or go away. Because IGTV is built for mobile, all videos air vertically and fill the entire phone screen. "It’s time for video to move forward, and evolve," said Instagram’s CEO and co-founder, Kevin Systrom, at a press event. "IGTV is for watching long-form videos from your favorite creators."
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Why Facebook might not be the go-to news source anymore
Emma Fitzpatrick CommunicationsWake up. Roll over. Look at Facebook. See your friends. Read the news. For many, it’s a morning ritual. In fact, 46 percent of Americans look at their smartphone when they first wake up, according to a 2017 Report Linker survey. Up until now, Facebook has been the one-stop-shop for all the info you need before you get out of bed: the weather, friendly faces and the latest news stories. But, this year, the times are changing.
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Don’t waste your time choosing the wrong topics for marketing your…
Jarod Carter MarketingWant to create content that actually drives patients to your clinic? Then you need to create content that your target audience will actually enjoy and find interesting. To get people clicking on what you post, you need to write articles or create videos about the things your target audience loves… and guess what, those things aren't physical therapy or healthcare. In this article, Jarod Carter explains how to choose what subjects to generate content about and give examples of great content that worked for him.
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