-
What consumers want from you now more than ever
Emma Fitzpatrick MarketingOpenness, honesty, clarity and authenticity are all traits you’d want in a friend. But if you can even believe it, research shows that those are the terms that people want the most from businesses. Most Americans (86 percent) say transparency from companies is more important to them than ever before, according to 2018 Sprout Social research. After all, consumers talk with companies in a more personal and consistent way on social media — and share a wealth of personal data.
-
What does your email signature say about you?
Catherine Iste Business Management, Services & Risk ManagementRegardless of the size, recipient or intent of the message, email signature blocks are little snippets of information we send out hundreds of times per week to repeat and new receivers. They are advertisements that reflect our professionalism, personality and focus. More than just a way to get in touch, these few lines of text can be valuable messaging tools when used properly. What does your email signature say about you?
-
How to successfully poach talent while safeguarding your own
Roberta Matuson Business Management, Services & Risk ManagementSeveral years ago, a firm hired me to directly source talent from its competitor even though the owner had a gentlemen's agreement in place with the CEO whose company he was about to raid. Mind you, this was before these agreements were deemed illegal. The owner hired me as his secret weapon rationalizing that his company wasn’t doing the poaching, and therefore, he wasn’t breaking his agreement. In the end, he got the talent he needed. Some say that nice guys finish last. When it comes to finding talent, however, nice guys do not even cross the finish line.
-
Restaurants create social buzz, opportunity for hotel marketers
Bambi Majumdar Travel, Hospitality & Event ManagementThe recent 2018 Global Digital Report from We Are Social and Hootsuite revealed that a million new social media users are "born" every day. This is an incredible opportunity for hotel marketers. The 2018 CMO Survey showed that companies are spending 12 percent of their marketing budgets on social media. This percentage will accelerate in the coming years. Before they allocate budgets, it is essential that hotel marketers understand what kind of social posts work for them. A generic plan will not work.
-
4 ways to use social media to humanize your company
Emma Fitzpatrick MarketingThe content you publish. The voice you cultivate. The way you respond to customers. On social media, all these elements work in tandem to help you form a better relationship with your followers. The more customers develop a relationship and emotional connection with a company, the more they humanize you. Customers think of you less like a business that delivers a service and more like a friend who has a distinct personality and identity they connect with. Jump-start this process by proactively humanizing your company on social. Here’s how.
-
Matthew Pollard shares 3 steps to rapid growth
Jason Zimmerman Construction & Building MaterialsMatthew Pollard, the "Rapid Growth Guy," shared his blueprint for growth and success as the general keynote speaker Aug. 9 at the 18th annual Sunbelt Builders Show™, hosted by the Texas Association of Builders at the Hilton Anatole. Pollard, the founder and CEO of Rapid Growth, LLC, is dedicated to achieving maximum ROI for business of all sizes. But his passion is helping small business owners. His methods have transformed more than 3,500 businesses.
-
Roy Spence: We need to build a new home for America
Jason Zimmerman Construction & Building Materials"We have a marketing problem in America." So said Roy Spence, co-founder and chairman of GSD&M, a leading marketing communications and advertising company, to attendees of the 18th annual Sunbelt Builders Show™, hosted by the Texas Association of Builders at the Hilton Anatole in Dallas. "All we hear is the political sides, on all sides, who would perpetuate and 'us vs. them' culture. Us versus them is not the purpose of America. Us versus them is not the promise of America." To combat this divide, Spence — whose agency has helped grow some of the world’s most successful brands — decided to take on America as his client.
-
Fast food trends shift as consumers seek healthy offerings
Bambi Majumdar Food & BeverageA Deloitte survey showed that over 75 percent of Americans self-reported having healthy eating habits. Eighty-three percent say traditional fast food is unhealthy. The history of American fast food is fascinating. It was a boon for double-income households when time to cook became sparse. But fast food chains have also been epitomized as the unhealthy food for decades. Now, American consumers want healthy fast food. No, it's not an oxymoron. It's happening.
-
ADA Find-a-Dentist campaign takes to social media with great results
Tammy Hinojos Oral & Dental HealthcareWho doesn’t love an awkward school photo from days gone by? Correct. You love 'em. I love 'em. Everyone loves to laugh at the mullets, the big hair, the shimmery blue eye shadow. The massive shirt collar. The fake smile that looks like someone pinched the subject just before snapping the photo. The American Dental Association is capitalizing on these unfortunate (but hilarious) moments in time for its Find-a-Dentist campaign.
-
Hotels try to pull in travelers with larger loyalty programs
Linchi Kwok Travel, Hospitality & Event ManagementBigger usually means better, especially when it comes to hotel loyalty programs. Otherwise, why are hotel chains building bigger travel rewards programs? Marriott acquired the Ritz-Carlton Hotel Group in 1995 and then Starwood Hotels and Resorts in 2016, but it was not until this April that the company announced its plan to combine the three chains' independent rewards programs under one operation. The merger of these three travel rewards programs brought a combined membership of 110 million travelers into the new program.
All Marketing Articles