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The benefits of VR are so broad, they’re beyond tangible
Joseph Zulick Science & TechnologyAmidst all the hype and wide-eyed growth predicted for virtual reality, it's often difficult for stakeholders to decide which of its two words to focus on. Will VR deliver only indirect, "virtual" benefits to businesses or direct, tangible benefits that become bottom-line reality? On this topic, today's hype will definitely become tomorrow's given. Even in these earliest days, VR is already a game-changer, and the future holds immense promise for almost every business vertical.
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The long-term effects of Facebook’s scandals
Emma Fitzpatrick MarketingFacebook lost its cool factor a while ago. Back in 2016, Snapchat became teens’ favorite social network, and it’s remained there ever since, according to 2018 eMarketer data. For all other generations, including millennials, Facebook remains the most used social network. That’s not to say all is well. Facebook only grew its daily users by 1.44 percent in Q2 of 2018, compared to 3.42 percent growth in Q1. That’s the company’s slowest quarter-over-quarter growth ever. Other research corroborated that people may be pulling back from Facebook a bit.
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Get ready for Gen Z in hospitality
Linchi Kwok Travel, Hospitality & Event ManagementIt felt like yesterday that we discussed the expectations of millennials and what can be done in responding to their needs. Today’s update is about Gen Z, also known as "post-millennials" or "iGen," the generation that will soon surpass millennials in 2019. As it applies to hospitality, Gen Zers are more likely to accept automatic service or services provided by machines as they tend to find solutions on their own and rely less on a salesperson, among other unique characteristics setting them apart from recent generations.
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Why ephemeral content is here to stay
Mashaal Ryan MarketingOne of the newest driving forces in future marketing strategies involves a type of content known as "ephemeral," which is a fancy word for "temporary." This technology was first introduced to the social media world with Snapchat. You can use this type of tool for your marketing campaigns to make them both relevant and useful. For example, brands can give their audience a brief glimpse into their "behind the scenes" work, such as how products are created, shared or promoted.
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Everything you need to know about Gen Z
Emma Fitzpatrick MarketingWhile millennials have dominated headlines and infatuated marketers for years, they’re a bit old hat now. The oldest millennials are well into adulthood, age 37 and proud homeowners, while even the youngest millennials, age 22, have already graduated college. Now, it’s time for them to step aside so that we can focus on the trendy, new generation — Gen Z. By 2020, in just two years, they’re predicted to become the largest generation of consumers, according to Fast Company.
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Customer satisfaction stays high for American hotels
Bambi Majumdar Travel, Hospitality & Event ManagementThe latest American Customer Satisfaction Index (ACSI) Travel Report shows that hotel guest satisfaction has remained steady, a year after a 2.7 percent jump in 2017. Hotels received an overall ACSI score of 76, which is quite a feat for hotel operators who have had a hard time competing with online hospitality brokers like Airbnb. With rent and space sharing options on the rise, hotels are revisiting their customer service and price options. Per the ACSI report, among chains, Hilton guests are the most satisfied, followed closely by Marriott, Hyatt, Starwood and InterContinental.
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Pulse check: Are you losing business because of a bad website?
Emma Fitzpatrick MarketingHow much time do you think you spend each day driving people to your website? Contemplate all the planning, writing, editing and posting you do for your email marketing, social media posts, search engine optimization/marketing, content marketing, and…you get the point. But for the average business, nearly 70 percent of shoppers leave the website because of a basic problem with your website’s design or functionality, found a new study from Corra. In order for your marketing efforts to pay off, you need to make sure your website isn’t getting in your way.
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How IoT will play a role in the future of travel
Bambi Majumdar Travel, Hospitality & Event ManagementThe Internet of Things (IoT) is disrupting the travel industry. In this era of personalization, IoT is paving the way for brands to effectively connect with customers. Hospitality and travel realize this more than other industries, and they are using big data analysis to achieve this goal. IoT solutions also autonomously reduce time lags and streamline resources. They take care of trivial tasks and help automate amenities that can be handled without human intervention. In turn, staffs are left with more time to serve customers.
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Use positive persuasion to meet your organization’s goals
Lisa Mulcahy Business Management, Services & Risk ManagementWhen trying to land a new client, close a sale, or win approval for a new project, selling your idea factually is, of course, your first priority. Yet, you also know it's crucial never to lose focus of the human element of connection — finding just the right way to convince the person in front of you that doing business with you will be beneficial, and will be a pleasure as well. This is where mastering the skill of positive persuasion comes in.
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Surprising travel trends from Virtuoso Week 2018
Lark Gould Travel, Hospitality & Event ManagementFueled by a strong U.S. economy and an ever-increasing passion for noteworthy travel experiences, leisure travel is on track to become more sustainable and personal, according to the latest news from Virtuoso Travel Week 2018. Some 6,071 travel professionals from 100 countries met in mid-August in Las Vegas for the conference’s 30th annual gathering. Numbers were up in just about every category, and professionals also saw their chances to influence travel through a changing landscape of politics, environmental factors and economic circumstances.
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