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Advertising and the city: Are billboards a threat to public space?

Lucy Wallwork Facilities & Grounds

Places like Times Square in New York and the Shibuya in Tokyo are home to some of the most iconic scenes of urban space on the planet. We cannot imagine them without their iconic billboards and digital displays, which have become part of their visual identity. But the spilling out of corporate advertising into increasing areas of our public space is being resisted. Advertisers argue that billboards can bring a number of benefits to a city, but some activists and reformers are pushing their local governments to make their neighborhoods ad-free.

Price positioning on Airbnb: Are multi-unit hosts revenue pros?

Linchi Kwok Travel, Hospitality & Event Management

Room-sharing websites not only want more travelers to use their service to book a stay as travelers but also want more people to list the underutilized space on their platforms as hosts. They want to help hosts gain more profits over time, allowing them to attract additional hosts and keep their existing hosts happy. Before we can make any recommendations to the hosts and room-sharing websites regarding their pricing strategies, it becomes essential for us to find out whether the pricing strategies of price positioning and dynamic pricing are helpful in increasing a listing’s revenue performance.

4 reasons why most churches are doing social media wrong

Mark MacDonald Religious Community

I’m not sure why the church struggles with social media so much. It seems like our leaders, the congregation, and even communication teams have problems when it comes to being social on Facebook, Twitter, and Instagram. The church, of all places, should understand what it means to be social since the definition of "church" is a collective group of believers! Fellowship and community should come naturally, but we all know it doesn’t. If you’re struggling with social media, take a look through your recent posts and I’m guessing you’ll see these four reasons.

How to effectively combine SEO and PR in your marketing campaign

James Scott Marketing

Modern technologies transformed the world of the marketing and made it more sophisticated. Today, every company that struggles to grow its online presence should utilize both search engine optimization (SEO) and PR tools. If you apply them in a right way, they will take your company to the next level. If you wonder how to combine SEO and PR to boost your marketing efforts, check the following information.

What you need to know before your next Facebook ad campaign

Emma Fitzpatrick Marketing

From January to May of this year, average monthly spending on Facebook ads dropped a staggering 85 percent.

How customers buy, why they don’t, and how you can change their minds

Terri Williams Marketing

If your company offers a great product or service, it can be difficult to understand why everyone isn’t lining up to buy it. Who wouldn’t want something this great? What possible reason could anyone have for not purchasing what you’re selling? It turns out that there are a lot of reasons customers — both individuals and companies — choose not to make a purchase. Understanding these reasons requires understanding how they make buying decisions, and armed with this information, you’re in a better position to overcome any objections.

3 tips to unleash the creative entrepreneurs in your community

Alice Loy Business Management, Services & Risk Management

The Fourth Industrial Revolution is upon us. If you are wondering how to take on the challenges of a shifting global economy, investing in creative entrepreneurs tackles economic, civic, and social challenges and is found in every community in every corner of the globe. From Boston to Bangladesh, creative entrepreneurs are building companies at the cutting edge of digital fabrication, augmented reality, design and entertainment. The creative economy is huge. And growing. It generates close to $3 trillion in economic output annually. That’s more than the global telecommunications industry.

Cybersecurity steps to consider following Facebook’s reported breach

Damon Sayles Science & Technology

Some are calling it the worst Facebook hack of all time. Last month, Facebook engineers recognized unusual activity within their systems, and the company announced a network attack had exposed personal information of roughly 50 million users. As a Facebook user, there are a few steps that can be taken to keep your account safe from future attacks. And while they may seem like elementary rules of social media cybersecurity, here are three that seem to be forgotten and only remembered when a big breach takes place.

Travel2020: Of bots or brawn — The changing booking trends in travel

Lark Gould Travel, Hospitality & Event Management

At the recent Digital Travel Summit in Las Vegas, the word of the hour was "chat bot." Those are the pesky pop-up boxes that interrupt site research with an "assistant" who is ready to help with nifty, on-the-spot answers to anything that ails. For most of us, these are an annoying inconvenience, as we know, despite friendly jargon and seemingly responsive wording, the only thing human behind the name is the programmer that created it. Yet, at the Summit, where big brands met quant companies, the challenge to replace the human was the next great space race.

Mistakes to avoid with holiday marketing emails this year

Emma Fitzpatrick Marketing

Fa la la la la! It’s the most wonderful time of the year: holiday marketing planning. It’s time to draft those email subject lines, finalize the copy for your social posts and decide what deals to highlight. Ah, the magic of the season! Already, 40 percent of people have started their holiday shopping, according to research from the National Retail Federation. More people will be choosing to shop online this year, as eMarketer predicts e-commerce sales will increase 15.3 percent.

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