Mashaal Ryan

Mashaal Ryan is a content editor at MultiView. She is based in Dallas, Texas, and graduated from Baylor University with an English degree in 2014. She blogs somewhat regularly and enjoys writing lifestyle pieces. In the past, she has worked in marketing as well as journalism.

Articles by Mashaal Ryan

• 4 tips to plan your day productively

  Thursday, November 21, 2019

  Productivity has been a buzzword for years now. There are hundreds of methods, videos, TED Talks, articles, products and planners out there for every single type of mindset and place in life. No matter if you’re a small business owner, a healthcare professional, a CEO, or a teacher, there are specific ways that these productivity gurus are reaching out to you, wanting to help you be more productive. But no matter who you are or what your vocation is, it all comes down to your day.

• Beating ad fatigue with empathy-based marketing

  Thursday, September 05, 2019

  When businesses think of marketing, it's mostly for bolstering the bottom line. However, when customers think of it, marketing can be annoyingly exhausting. Myriad marketing channels have created an atmosphere of constant bombardment. You have most likely received 10 spam emails in the last hour and every single website you go to has ads covering it. While it is natural for businesses to want their brand and campaigns to shine, there is a lot of data out there that says people are sick and tired of ads. However, there is a solution! It’s called empathy-based marketing.

• Dealing with negativity on social media — and in life

  Tuesday, August 13, 2019

  No one truly wants to deal with negativity. But that doesn't change the fact that negativity is everywhere, especially with social media connecting people more than ever before. When you see a negative comment, review, post, text message, email or any other type of communication, science tells us that it actually does damage our brain. The toxic energy that comes from others can create an adverse reaction in our consciousness. So, what do we do?

• Why your business needs an editorial calendar for marketing

  Monday, July 29, 2019

  Business marketing isn’t just about throwing money at influencers or trying to find out when to post on social media. It needs to be a complete and total project that is ongoing, timed, creative and budgeted. Marketers usually use the word "campaign," which is a series of maneuvers they are using to aggressively market a product or service. You don’t have to have a marketing degree to implement some of this at your own small business. The first step is to create an editorial calendar.

• 5 problems facing social media in 2019

  Tuesday, July 02, 2019

  In this article, we’ll look at five main problems that are causing people to "break up with their phones" or quit social media altogether. These are the toxic parts of the new online world. As businesses, we need social media to be relevant and stay in the eyes of the consumer, too. However, there are lines that could be crossed if you aren’t careful. Here are just a few issues that are erupting every day on the internet.

• Get more eyes on your company’s blog today

  Wednesday, June 26, 2019

  You've got the website, logo, and blog designed for your company. Congrats! The more you update your website with top SEO keywords, the higher you show up in Google's search algorithm. Now comes the next step — you've written some articles or had freelancers write them for you, and you've posted them. You are waiting eagerly for those hits, comments, shares — but you aren't seeing them and it's been months. How can you get more eyes on your company's website and blog?

• Is paid parental leave worth it for your business?

  Wednesday, March 27, 2019

  Most Americans would agree that both women and men should have paid parental leave after the birth of a child. About 8 in 10 (82 percent) say mothers should have paid maternity leave, and 69 percent agree about paid paternity leave. But businesses, especially small ones, struggle with the costs of it. Of course, it's all dependent on you and your resources. How would it work? What's the best way that your company can offer this for employees without it cutting into your profit margin?

• Is your small business making YouTube videos yet?

  Thursday, October 18, 2018

  YouTube videos are a great way to get more traffic to your website and social media. If you have an online business, it will help show off your products and services easier, so that your customers are not quite as wary of buying online. If you have a local business, you can now create buzz for your company easier as well as adding the videos into your sales pitch. Are you still unsure of whether YouTube is a good idea? Let’s look at some examples of how successful some businesses can be on YouTube.

• How can AI help market your small business?

  Thursday, September 13, 2018

  AI is more than just a techy buzzword now, it’s a reality that is helping change lives and businesses for the better. So, is it worth it to start using AI technology at your small business? The answer is a resounding yes! You can improve several components of your small business and brand using artificial intelligence. For example, AI can currently help your campaigns, content generation, search engine optimization and customer analyses.

• Why ephemeral content is here to stay

  Wednesday, September 05, 2018

  One of the newest driving forces in future marketing strategies involves a type of content known as "ephemeral," which is a fancy word for "temporary." This technology was first introduced to the social media world with Snapchat. You can use this type of tool for your marketing campaigns to make them both relevant and useful. For example, brands can give their audience a brief glimpse into their "behind the scenes" work, such as how products are created, shared or promoted.

• How to ‘build-a-promotion’ the right way

  Friday, July 13, 2018

  On July 12, Build-a-Bear Workshop tried out a marketing promotion called "Pay Your Age Day." It was such a hit it failed. People were waiting up to six hours in the U.S. and eight in the U.K. for this deal, which became such a huge event that the stock of items sold out. The company, in an unprecedented step, actually shut down their stores across both countries. How can your company have a wildly successful promotion that doesn’t also fail spectacularly?

• Tips for your new business’ website

  Tuesday, June 12, 2018

  The most important part of marketing your new business is visibility. You can’t be as visible as you need to be without a website. Sure, having social media accounts is helpful, but you need a total online presence that can only be achieved with a website. The first step is to actually get your website online. This sounds terrifying to some non-tech-savvy people, but it can be easy! Read on for some tips to help you get your site online.

• Why your new company should be blogging

  Friday, April 27, 2018

  When you first start your company, one of the best ways to get the word out is through marketing. When marketing comes into play, a lot of people get worried and confused. It can be a bit of a daunting task when you start researching social media, website design, advertising and creating campaigns… but it doesn’t have to be difficult, and blogging can be a great way to market the new business. The numbers show that businesses who added a blog to their company’s website brought in more business overall.

• Encourage employees to take care of themselves

  Tuesday, April 17, 2018

  Flu season, illnesses, tough political times, economic hardships, grief, difficult relationships — all of these things and more are affecting your employees on a daily basis. Obviously, a lot of this is happening outside of your company's walls, but it can still cause problems during work hours.

• When politics and business mix, what should companies do?

  Friday, April 06, 2018

  When your business decides to connect its advertising to a celebrity or notable public persona, you always run the risk of what that person may say or do in the public eye. With social media and instant news, it becomes more difficult to hide blemishes — regardless of how great a publicist that celebrity may have. When controversy hits, the companies that sponsor the person must then decide how to react to the events.