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Tips for your new business’ website
Mashaal Ryan MarketingThe most important part of marketing your new business is visibility. You can’t be as visible as you need to be without a website. Sure, having social media accounts is helpful, but you need a total online presence that can only be achieved with a website. The first step is to actually get your website online. This sounds terrifying to some non-tech-savvy people, but it can be easy! Read on for some tips to help you get your site online.
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Can you guess teens’ favorite social network?
Emma Fitzpatrick MarketingWhen Facebook offered to buy Snapchat in 2013 for $3 billion in cash, everyone thought it was ludicrous. $3 billion for an app that made no money and had 33 million users? It shocked the industry – especially since that was nearly twice what Google paid to buy YouTube in 2006. In hindsight, it looks like Facebook may have had a crystal ball. Now, according to the latest Pew Research from 2018, Facebook is now the fourth most popular network with teens (down three spots in a list of seven).
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10 things businesses need to know in uncertain times
Dr. David Hillson Business Management, Services & Risk ManagementEveryone knows that "business hates uncertainty." Uncertainty poses a clear threat to business, but it also contains significant opportunity. Sources of uncertainty must be understood so that these threats and opportunities can be effectively managed, avoiding and minimizing unnecessary problems as well as capturing and maximizing benefits. In the current uncertain business climate, it has never been more important for businesses to assess and manage their risks. But how do we do that when we are surrounded by uncertainty?
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The digital trends you need to know to do your job better
Emma Fitzpatrick MarketingWant to market your company’s products or services better? Of course, you do! Who doesn’t? But to do that, you can’t just zero in on the latest marketing tricks. You also must understand the greater media landscape. No other report does a better job of capturing that than Mary Meeker’s annual Internet Trend Reports. She outlines the biggest changes in internet usage, advertising, e-commerce, social media and more.
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7 tips to perfect word-of-mouth marketing at your PT practice
Jarod Carter Sports & FitnessWhile online marketing may be shiny and glamorous, word-of-mouth marketing is the bedrock of any successful cash-based physical therapy practice. But it doesn’t always "just happen organically," and there are many ways to maximize these types of referrals for your private practice. In this article, Jarod Carter shares the most successful methods he uses at his clinic to get high-converting reviews and word-of-mouth referrals from his patients.
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The must-know social updates for Facebook, Instagram and Twitter
Emma Fitzpatrick MarketingLately, social networks have had a rough go of it. Data scandals broke. Privacy issues abound. False news continues to spread, and online harassment proliferates. As public opinion on these topics swells, social networking sites across the board are taking action. Read on to see the most significant ways social networks are attempting to solve the big issues. Of course, there are some new ways for your business to market and work on social, too.
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Emerging plastics technologies highlighted at NPE and ANTEC shows
Don Rosato EngineeringRecently, the global plastics industry community was welcomed to a great National Plastics Exposition (NPE) that took place May 7-11, along with the equally impressive ANTEC from May 7-10 in Orlando, Florida, at the Orange County Convention Center. Let’s highlight some emerging plastics technologies at NPE and ANTEC, starting with what’s leading the 3-D printing plastics revolution. In the traditional 3-D printing area of fused filament fabrication, novel open-source software has come to the forefront.
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Choose art carefully for use in retail design
Michael J. Berens Interior Design, Furnishings & FixturesArt has the power to compel us to stop and observe. It also can tap deep-seated emotions, associations and aspirations, making us feel as though the artwork is speaking directly to us. Those persuasive qualities make art a prime vehicle for retail branding, marketing and design. Because our response to a given work of art is so personal, however, the choice of which art to use is crucial to a brand’s and product’s success. This has led industry researchers to investigate which types of art are most effective, and why.
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4 ways to use social media to boost customer loyalty
Emma Fitzpatrick MarketingSocial media may not be the most cost-effective platform to close leads, but it remains one of the best ways to nurture loyal customers. It’s there where you have daily touchpoints with your followers. You get to stay top of mind and have that ever-coveted two-way dialogue — the kind that leads to brand loyalty that will last for years. Cultivate your followers into loyal customers with these four steps.
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Generation Z is reshaping the rental market
Michael J. Berens Construction & Building MaterialsBelieved to be the largest birth cohort in U.S. history, Generation Z, also referred to as post-millennials, has now breached the boundaries of young adulthood and are starting to strike out on their own. For the oldest, that includes renting their first apartment. And while they currently make up only a small portion of the rental market, Gen Z renters have already gained the attention of property owners eager to attract them as tenants.
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