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Are people actually going to #DeleteFacebook?
Emma Fitzpatrick CommunicationsLast week, 50 million Facebook users found out that their data had been mined without their direct consent and provided to Cambridge Analytica, a political firm that was hired by President Donald Trump's campaign.
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Data-driven ways to increase your social shares in 2018
Emma Fitzpatrick MarketingLooking at your company’s social analytics, you see less reach and engagement despite the fact you’re posting more content. It’s a problem that’s plagued you thus far in 2018, all of 2017 and even 2016. The good news is you’re not alone. From January to August of 2017, average engagement for brands and publishers on Facebook fell more than 20 percent, 2017 BuzzSumo data found. Now, we know a bit more about why that is happening.
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How Americans really use social media
Emma Fitzpatrick MarketingWhile most social media metrics and statistics come directly from the social media platforms themselves, it's a breath of fresh air when an outside party steps in.
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Meet the newest, ad-free social network: Vero
Emma Fitzpatrick CommunicationsThere hasn't been a new major player in social media for a while, but the time is ripe for one. Facebook use is down for the first time, and Instagram users are not pleased with the new algorithmic (not chronological) feed.
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As Facebook use drops, should brands be concerned?
Emma Fitzpatrick MarketingFor the first time, a third-party research firm found the number of Americans currently using Facebook is down. In 2018, only 62 percent of people are using Facebook, down from 67 percent last year.
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Trendjacking: The good, the bad and the ugly
Ronnie Richard MarketingYou may not be familiar with the term "trendjacking," but if you've spent any amount of time on social media, you've definitely seen it in action. Trendjacking happens when brands and organizations notice something that is gaining a lot of attention online and then interject themselves into it.
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Google wants marketing emails to act like webpages
Emma Fitzpatrick MarketingSocial networks evolve like crazy. For example, Facebook's look has changed drastically over the last 14 years. On the flip side, emails that were sent back in 2004 look eerily similar to those mailed in 2018.
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The best way to improve your email marketing (proven by research)
Emma Fitzpatrick MarketingSocial media is great for building brand awareness and connecting with your audience. But sales and return on investment (ROI) aren't social's strong suit. If you want the biggest bang for your buck, email marketing remains the way to go. Email has a median ROI of 122 percent, according to a 2016 eMarketer survey. That is four times higher than the average return on the four other marketing outlets (social media, direct mail, paid search and online display).
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You can finally schedule posts on Instagram. Here’s how
Emma Fitzpatrick MarketingYou read that correctly. The day has finally come, and now, you can schedule your posts ahead of time on Instagram. Say goodbye to those notifications that remind you to hit "post now" on that image in the queue! This latest update will also allow your business to see public posts that mention or tag you and view other business profiles. If you’re a social media manager, you can now manage multiple accounts from a single dashboard.
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Instagram Stories will be your brand’s new best bet
Emma Fitzpatrick MarketingFacebook is soon going to show fewer of your Page's posts, and you probably already noticed your Instagram engagement is lackluster. After Instagram's most recent algorithm changes, about 10 percent of followers see your posts. So, what's next?
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