Ronnie Richard
Articles by Ronnie Richard
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Trendjacking: The good, the bad and the ugly
Thursday, February 22, 2018You may not be familiar with the term "trendjacking," but if you've spent any amount of time on social media, you've definitely seen it in action. Trendjacking happens when brands and organizations notice something that is gaining a lot of attention online and then interject themselves into it.
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XFL returns: Are you ready for some (more) football?
Thursday, January 25, 2018Nearly two decades after the world was blessed with “He Hate Me,” WWE chairman Vince McMahon has announced the return of the XFL.
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Facebook changes will require ‘more’ from marketers
Monday, January 15, 2018In the spirit of New Year's resolutions so pervasive in January, Facebook CEO Mark Zuckerberg recently announced his big goal for 2018: Putting the "social" back into social media. The goal is to return Facebook to its original mission of creating personal connections and bringing people together.
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When language and technology intertwine, evolution happens
Tuesday, September 19, 2017Sounds. Words. Conversations. Speeches. Letters. Articles. Books. Phone calls. Radio. Television. Email. Texting. GIFs. Social media. Streaming video. For centuries, the ways in which we communicate with one another have constantly been evolving alongside advancements in technology. Innovation has also influenced the very language we speak.
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Google Docs attack opens new can of worms for phishing scams
Thursday, May 04, 2017It’s no secret that cyberattacks are on the rise, and criminals have continued to target businesses – often with the goal of extorting money in exchange for the return of stolen information. These attacks just reached a whole new level of sophistication with a massive Google Docs phishing scam that spread like wildfire Wednesday. The attack affected only 0.1 percent of Gmail accounts, but at 1 billion active monthly users, that’s still at least 1 million people.
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Email miscues: Don’t get (in)boxed out
Friday, March 03, 2017"I go online, and my breath catches in my chest until I hear three little words: You've got mail," chirps Meg Ryan's character Kathleen Kelly in the box office hit "You've Got Mail." This rom-com featured a pair of characters who fell in love over email without really knowing anything about each other’s personal lives — basically "Sleepless in Seattle" sponsored by AOL. It's tough to remember what it was like to feel Kelly's excitement about email, but there was a time when people actually looked forward to opening their inbox.
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New doors opening for high school athletes
Monday, January 23, 2017For high school football stars graduating in the spring of 2018, two big changes are in the works that may impact their life and career after high school. One will ease the transition to college football; the other will provide an alternative to the NCAA.
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3 marketing lessons we can learn from Trump’s stunning victory
Wednesday, November 09, 2016Donald Trump shocked the world by winning the bid to become America’s 45th president. Pause for a moment to let that sink in. Most experts and pundits predicted Hillary Clinton would cruise to victory, yet it was Trump standing on the stage smiling in front of a cheering crowd once the votes were tallied. So how did a real estate and media mogul with a goofy hairdo and zero political experience suddenly come to be the next leader of world’s most powerful nation?
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Automation nation: Proactive approach will benefit self-driving car industry
Friday, September 23, 2016Science fiction has always taken ideas about technology and fleshed them out in detail long before industry could ever produce the real thing. Artificial intelligence, space travel, robotics, computers, genetics and much more began as abstract fictional concepts. After years of engineering and plenty of trial and error, many of these "fictional" ideas eventually become reality (still waiting on those hoverboards, though).
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Justice Department deals heavy blow to private prisons
Friday, August 19, 2016Prison reform advocates got a big victory Aug. 18 when the U.S. Department of Justice (DOJ) announced it would no longer use private prisons to house federal inmates. While the decision is limited in its scope, it will affect 13 privately run correctional facilities and roughly 22,000 inmates.
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Will Dallas police shooting be the catalyst for needed change?
Friday, July 08, 2016More than 50 years after the assassination of President John F. Kennedy, Dallas has once again become the center of national attention for a tragic sniper attack in downtown. As investigators continue piecing together Thursday night’s events, America is left mourning the deaths of five police officers in the wake of a racially charged ambush during a peaceful protest. Many questions remain unanswered, but the biggest question may be: How can we fix this environment of hostility and anger between police and the black community?
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Does a 5-hour workday actually make sense?
Monday, June 06, 2016American entrepreneur and philosopher Jim Rohn once said, “Time is more valuable than money. You can get more money, but you cannot get more time." Now, another American entrepreneur is taking that approach to heart.
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The future is now: 3-D printers are poised to disrupt the economy
Monday, May 16, 2016It's Monday morning. Your alarm goes off, and you slowly spill out of bed. You shuffle along to the kitchen and pour a fresh cup of coffee in your favorite mug — all set to start a new work week. But as you reach for some sweetener to add in, your arm knocks the mug off the counter, shattering it on the floor. How do you replace it?
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Phish in a barrel: Cybertheft often starts with tricking employees
Friday, April 01, 2016The next time your company's CEO sends you an email and asks you to do something, it might be best not to comply. This is no April Fool's joke to get you fired — just a bit of caution in the wake of a widespread phishing scam known as "whaling."
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States showing glimpses of change to US education system
Friday, March 18, 2016From Common Core to common sense, many educators across the country have echoed a common refrain in recent years: Get the federal government out of our classrooms. They finally got their wish with the passage of the Every Student Succeeds Act (ESSA).
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Friedrichs Supreme Court case may have big impact on teachers
Friday, January 15, 2016The Supreme Court heard oral arguments Jan. 11 in the controversial Friedrichs v. California Teachers Association, which could have a major impact on teacher wages and benefits. At the center of the case is yet another debate surrounding free speech and money — issues that have continued to pop up in the courts in recent years (Citizens United v. FEC, Burwell v. Hobby Lobby Stores, Inc.).