Dr. Michael Solomon

Dr. Michael Solomon is the author of "Marketers, Tear Down These Walls! Liberating the Postmodern Consumer." He advises global clients in leading industries such as apparel and footwear, financial services and e-commerce, CPG, retailing, sports, manufacturing and transportation on marketing strategies to make them more consumer-centric. He is a Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia. For more information, please visit, www.michaelsolomon.com.

Articles by Dr. Michael Solomon

• Is the ‘freemium’ model a death knell for brands?

  Thursday, June 28, 2018

  Most of us live in a state of sensory overload. We are exposed to far more information than we can process. That means the fight for your attention — or what some marketers refer to as an eyeball economy — gets tougher all the time. That’s essentially the statement that one version of the popular "freemium" business strategy makes to marketers. Sure, a freemium often delivers additional functionality for a fee compared to what the free version does. But for many, the real attraction of an upgrade is the chance to shop, play or work in an ad-free environment.