Reuben Yonatan

Reuben Yonatan is the founder and CEO of GetVoIP and GetCRM. As an entrepreneur and tech enthusiast, Reuben brings a wealth of hands-on telecom industry experience, backed by a 10-year track record in strategically shaping operational functionality in all his ventures.

Articles by Reuben Yonatan

• How to build a buyer persona: A recipe for success

  Wednesday, October 25, 2017

  Successful businesses all have one thing in common: a deep understanding of their customers. But knowing who your customers are and knowing why they buy from you are two different things. It's not enough to know general demographic data for your consumers — you need to understand what drives consumer behavior and what might make them choose your brand over your competitors.

• Infographic: Improving employee recognition

  Thursday, September 28, 2017

  ​If you think workplace policies that benefit employees are just a feel-good measure for the employees, think again. Case studies show that reducing employee turnover costs can add up to a significant savings for businesses.