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Market smart by following the champion’s checklist
Fred Berns MarketingIf you're looking to propel your profits this fall, add some power to your promotion. You don't need to spend a lot of time and money to attract much more recognition — and business — in the months ahead. Simply think big, communicate with confidence, and build and reach out to your base — just like the marketing champions do.
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Should you buy social media followers?
Emma Fitzpatrick MarketingWith the simple click of a button, your social page can get hundreds or even thousands of social media followers. More accounts than you think are chock-full of fake followers. The biggest names on Twitter, like Katy Perry and Justin Bieber, both have more than 58 million fake followers. If you're curious, spend a few minutes on Twitter Audit analyzing your own account or influencers you work with.
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Amazon vs. Walmart shaping up like Mayweather vs. McGregor
Shawn Smajstrla RetailAs Amazon continues to enter and disrupt new markets (e.g., medical records and meal kits), its grip on retail appears ever-tightening. The collective sector faces the lingering question: Can anyone compete with Amazon?
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Tips to create high-quality Facebook Live videos
Emma Fitzpatrick MarketingIf you feel like you’ve been seeing more Facebook Live videos, you’re right. Now, 1 in every 5 Facebook videos is live, and the daily watch time for Facebook Live broadcasts has grown by more than four times since 2016. In a single year, live videos went from a fad to a must-do (or at least must-try) marketing tactic. Your audience is already there — and so is the incentive. Live videos are ranked higher in the News Feed, and many of your followers will get a notification telling them you’re live.
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How UX research fuels more successful optimizations
Kathleen Lavallee MarketingThere's more to meaningful test results than simply running incessant A/B tests. Success in conversion rate optimization (CRO) requires efficient test management via a streamlined process for hypothesis development.
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The Instagram Stories your brand needs to create
Emma Fitzpatrick MarketingDid you know Instagram now has more than 700 million monthly active users as of April? That's 100 million more users than the network had in December, and it's double the number of users the platform had only two years ago.
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Nate Holzapfel: Secrets to selling to the millennial mindset
Julie Bernhard Business Management, Services & Risk ManagementTasked with energizing the crowd for the second day of the Sunbelt Builders Show, Nate Holzapfel took the center stage to engage with audience members on "building business relationships."
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Infographic: Using email marketing to grow your small business
Erik Bullen MarketingFor most small businesses, marketing budgets are tight and there is a constant need to prioritize. It's necessary to ask yourself what the most efficient way is to communicate with your customers or target market.
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3 new LinkedIn features your company should use
Emma Fitzpatrick CommunicationsIf you're a social media marketer or a recruiter, get ready for a change you'll love. LinkedIn is getting the updates it desperately needs.
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Email is dead ... long live email
Shawn Smajstrla MarketingAccording to U.S. Census data, more than 30 million small businesses contribute roughly half of the country's nonfarm GDP. For many of these small enterprises, the new millennium has ushered in a new challenge regarding how to market themselves. Traditional local outlets have dwindled while digital has consumed the world, and SMBs have been forced to respond.
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