Kathleen Lavallee

Kathleen Lavallee is a marketing strategist for Effective Experiments, a SaaS company offering project and workflow management solutions for conversion rate optimization (CRO). Her passion in digital marketing stems from a desire to deliver products to customers more efficiently and streamline cross-channel strategies.

Articles by Kathleen Lavallee

• How UX research fuels more successful optimizations

  Wednesday, August 09, 2017

  There's more to meaningful test results than simply running incessant A/B tests. Success in conversion rate optimization (CRO) requires efficient test management via a streamlined process for hypothesis development.

• How marketing channels impact business growth

  Thursday, March 16, 2017

  ​Whether you're a senior executive or a business development manager, managing the marketing budget is an inescapable challenge. Understanding how to use that budget most effectively will help you make the right decisions that bring new business to the company.