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How people use Instagram by industry
Emma Fitzpatrick MarketingFacebook is for connecting with family and friends, while Instagram is for finding beauty and inspiration. That's why on Instagram the top types of accounts people engage with are close friends and family, celebrities, brands, acquaintances and humor accounts, according to a 2016 Facebook IQ survey.
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The generational guide to social media marketing
Emma Fitzpatrick MarketingWhile millennials are often portrayed as the selfie generation who are always glued to their phones, they're not the generation that spends the most time on social media. But are they the ones who are most likely to purchase from brands they follow?
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Digital marketing: Are you reaching the boomer generation?
Lonny Alfred MarketingOur inboxes are constantly filled with ways to adjust digital marketing tactics to meet the demands of millennials and Generation Zers, but there's one generation with just as strong spending power that's often left out of the mix: baby boomers — those born between 1946 and 1964.
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Canadian DMO enhances visitor experiences through ‘destination animation’
Shawn Smajstrla Travel, Hospitality & Event ManagementIn a previous article, I explained how a Canadian DMO is bringing a Silicon Valley approach to tourism marketing. RTO4, a regional organization in Ontario, has established a development process that aims to make its destinations vibrant through co-investment with its stakeholders. One particular aspect of this co-investment relates to an important part of that process: destination animation.
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Researchers discover the true value of a like
Emma Fitzpatrick MarketingEstablishing, growing and engaging a social audience is simply part of doing business in 2017. And 90 percent of marketers said social media is important to their businesses in the 2016 Social Media Marketing Industry Report. 63 percent of marketers commit six or more hours per week to social media, while 19 percent spend more than 20 hours a week. In addition to time, we spend a lot of our marketing budget on social media.
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Canadian DMO brings Silicon Valley approach to tourism marketing
Shawn Smajstrla Travel, Hospitality & Event ManagementAs with every other industry, travel is seeing its share of "disruption" from emerging and evolving technology. But it isn't just on the consumer side, such as booking apps and the sharing economy. The cultural fabric of Silicon Valley has started to leave fingerprints on destination marketing.
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Instagram is looking a bit more like Pinterest
Emma Fitzpatrick CommunicationsNot long ago, Instagram showed the lengths the company would go to remain on the top of the social pyramid. They introduced Instagram Stories, a tool that functions and looks almost identical to Snapchat. It's since become incredibly popular and has even been added to Facebook.
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3 rules to help beat the competition (instead of your customers)
Damon Sayles MarketingFirst, it was Uber, which continues to find itself in the news for all the wrong reasons. Then, it was Pepsi nearly breaking the internet and adding a new line in the oil-and-water discussion of race relations and police brutality. Both companies went through situations that left them embarrassed, backpedaling and answering to myriad negative headlines.
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How Snapchat can drive foot traffic
Emma Fitzpatrick MarketingSnapchat went public last month. There was a lot of buzz surrounding this IPO, and CNBC reported that there were 12 times more orders than there were shares offered. On the first day of trading, share prices rose as high as $26.50, which is about 30 percent less than Facebook's debut cost per share.
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How healthy is your email list? 2 metrics to check
Lonny Alfred CommunicationsWhen was the last time you looked at your subscriber list, and I mean really looked at it? Do you know who your real audience is? What's your bounce rate? It's easy to set your subscriber list and forget it so you can focus on the content — because content is, after all, king. But the foundation of every successful email campaign is a well-maintained subscriber list. A clean email list provides more accurate statistics and improves deliverability rates.
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