Sarah Moore

Sarah Moore covers news and developments in the dental and medical space. She has a background as a health and science journalist as well as an educator, and enjoys helping individuals and businesses understand the complex issues in today's healthcare world.

Articles by Sarah Moore

• 5 ways to partner with orthodontists to build business

  Monday, May 15, 2017

  Dentists and orthodontists are two sides of the same coin, helping their patients get the pretty, healthy and long-lasting teeth they desire. If you're a dentist, it would be a shame not to leverage these obvious partners in your field to build your business, increase your consumer awareness and simply enjoy the perks of professional relationships.

• 6 charities to which all dental organizations should consider donating

  Friday, April 21, 2017

  These days, it's no secret that altruism can have some seriously nonaltruistic benefits. Giving back impresses customers and makes them want to work with you more. Donation also helps employees feel as though they're a part of something meaningful, and thus helps keep them around for the long haul. And let's not forget that tax deduction.

• The case for free dental services

  Monday, February 20, 2017

  While you certainly can't run a business on the basis of free services, there is a strong case to be made for periodically offering up your services without charge. If you're wondering how to build your business, keep employees happy, and fully immerse yourself as a member of your local economy, offering regular community services for free is an excellent way to do it. A closer look reveals a raft of benefits for doing so.

• 5 easy and effective strategies for minimizing dental debt

  Thursday, January 19, 2017

  As with any business, getting paid is crucial. An obvious statement, but one that many dental practices don't seem to take to heart, judging by their approach to billing. Unfortunately, a "good service and hope for the best" mentality simply won't cut it.

• 5 steps for creating a seamless dental marketing plan

  Friday, December 02, 2016

  No one needs to tell you that getting and keeping patients is a critical factor in your business success. Perhaps the critical factor, considering your practice won't go far without anyone to serve. You already know this, of course, but what you may not know is that each client you snag is worth between $10,000 and $45,000 over a 20-year span. Multiply that by three to five in the case of a family, and the numbers really add up.