Scott Steinberg
Articles by Scott Steinberg
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The new rules of marketing, advertising and public relations
Wednesday, February 01, 2017The role of marketing and public relations within professional organizations has shifted drastically with the advent of social media. Traditionally, organizations would simply broadcast news, or channel it through one specific type of influencer — members of the media — and observe the reaction, then respond on a somewhat more flexible timetable. Today, it's not simply about beaming out a message. It's about building trust with end-users, telling a compelling story and creating social streams of dialogue that work two ways.
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Leadership lessons: Why it pays to put others first
Tuesday, July 22, 2014A proud, time-honored tradition among leading organizations and brands, quality customer service has become more than just a given common courtesy today. It has also evolved to become a core necessity in the age of abundance, when dozens of competitors are just click or call away.
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Making hard decisions: When leaders should say yes and no
Wednesday, July 09, 2014Self-help gurus and motivational speakers worldwide will tell you that "yes" is an empowering word, and indeed it is. But "no" is also a powerful word, and one that we all need to employ more in both our personal and professional lives.
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The new rules of HR: How to hire better talent
Monday, June 30, 2014Finding job applicants with the right skills can be challenging under any circumstances, let alone rapidly-shifting business environments such as those we find ourselves operating in at present. Doubly so, say a rising tide of executive directors and boards, as the talents and capabilities needed to succeed tomorrow will be vastly different from those needed today.
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Business netiquette: The right way to use social media
Thursday, June 26, 2014Modern social networks provide endless opportunities for associations and working professionals to connect with colleagues, peers and potential partners in new and novel ways. But as widespread as services like Facebook, Google+, Twitter and LinkedIn have become, basic rules of netiquette and business conduct still apply.
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5 reasons why diversity is crucial for success
Monday, June 09, 2014As you may have noticed, most working professionals tend to surround themselves with like-minded individuals who have similar backgrounds, experiences and education. But while it's important that everyone on a team buy into the same overarching vision and share similar goals, there are some compelling reasons why it's crucial to work with others who possess different perspectives, skills and thoughts on how to achieve desired outcomes.
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How leaders win with strategic innovation
Wednesday, June 04, 2014As modern leaders are aware, risk and uncertainty are on the rise today, and making mistakes is currently the No. 1 fear in the workplace. But if your organization wants to continually change, adapt and reinvent itself to strategically innovate and evolve in tune with changing times, it's worth noting that we must become comfortable with all of these factors and constantly seek ways to mitigate them.
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Crowdfunding 101: How to raise money online
Thursday, May 29, 2014As a result of numerous successful online fundraising campaigns by leading organizations and associations, interest in crowdfunding and the number of total creations that the practice is successfully breathing life into are soaring.