Bob Bentz

Bob Bentz is the president of Purplegator, a mobile-first digital agency located in suburban Philadelphia. His company operates the http://84444.com SMS marketing website. Bob is also the author of "Relevance Raises Response: How to Engage and Acquire with Mobile Marketing," which can be purchased at Amazon or at RelevanceRaisesResponse.com.

Articles by Bob Bentz

• Crafting a great marketing text message

  Wednesday, March 23, 2016

  In the 21st century, a phenomenon occurred in the United States and the world. A mobile phone began appearing in nearly every pocket and every purse of every person old enough to own one. Never before in the history of technology had one device become the centerpiece of our lives.