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Tall, grande or venti: How full is Starbucks’ marketing cup over…
Brie Ragland MarketingAh, November. The unofficial start to the holiday season. The creepy costumes and shelves of candy are gone from the supermarkets, and instead the aisles are filled with enough Thanksgiving and Christmas decorations to make your head spin. With the start of November, we also get the annual reveal of the new Starbucks holiday cup. Consumers eagerly await the new design of the Starbucks cup each year, flooding Instagram with pics of when and where they got their first Peppermint Mocha of the season.
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Enhance your customer service with these 4 social media tricks
Emma Fitzpatrick MarketingOnce you've created your social media marketing plan, there's another way you can boost your customer retention. Upgrade your customer service with a few, simple social tricks. eConsultancy discovered that 83 percent of consumers require some degree of customer support while making an online purchase. If your customers don't get their questions or concerns addressed quickly, 45 percent of shoppers will abandon their purchase, according to CRM Magazine. However, 71 percent of consumers who experience a quick, effective brand response on social media are likely to recommend your brand to others, NM Incite found.
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How to create a social media marketing plan in 5 steps
Emma Fitzpatrick MarketingThe average marketer spends more than 11 hours per week on social media, while small business owners typically invest 6 to 10 hours. What seems like a staggering amount of time is actually time well spent.
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What can you do about online ad blockers?
Jessica Taylor CommunicationsOnline advertisements can be a nuisance and intrude on the user experience. They're not only taking up most of the screen on mobile devices, but they can also diminish battery life and eat up data plans. Because of this, ad blocking has become quite popular in recent months.
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Easy ways to get more of your marketing emails opened
Emma Fitzpatrick MarketingIt only makes sense to invest more in the marketing efforts that produce the greatest return on investment (ROI). Luckily, companies are three times as likely to see a higher ROI on inbound/content marketing campaigns than outbound, according to Hubspot’s 2015 State of Inbound. This makes perfect sense since the goal of content marketing is to attract new customers by creating and sharing valuable content with your target audience.
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Simplifying customer analytics for personalized marketing
Peter Moloney MarketingEven though most marketers understand the benefits of personalizing messages and offers to customers in marketing campaigns, surveys show many still hesitate to do so. They understand that by offering each customer the product or products they are most likely to buy at that time, they will generate considerably more revenue. But figuring out just what to offer each customer still feels like a leap into an uncertain world.
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Twitter tumbles: What its static growth means for your business
Emma Fitzpatrick MarketingOver the last few weeks, ads for Twitter have been popping up on every platform from mobile apps to television. Now, we know why. Twitter is struggling. This past July, the social network announced their slowest increase in monthly average users since the company went public in 2013.
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Social media makes huge impact on hospitality industry
Bambi Majumdar Travel, Hospitality & Event ManagementSocial media impacts almost every aspect of our lives. Naturally, the travel and hospitality industries are not immune to its charms, or rather importance. More brands have realized they not only have to embrace it, but also make it an integral part of their marketing strategy. Customers and prospects are all online across the various social media networks. If companies want to grab the right attention, they have to present at the right place virtually.
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Building relationships: The speed dating world of online marketing
Ryan Clark MarketingIn the speed-dating atmosphere that is online digital display advertising, a landing page is your company's representation. You only have a few moments to forge the closest thing you can to a relationship with the objects of your desire.
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College sports offer an education in marketing, economics
Bob Kowalski Sports & FitnessAt this time of year, college football captures the nation's attention. The cooler afternoons, the changing colors of the picturesque campuses and gatherings of alumni reconnecting on football Saturdays foster the romantic notion of the schoolboy game.
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