Pamela Treat Abeyta
Articles by Pamela Treat Abeyta
Wednesday, October 07, 2015
Your website is a leasing tool. It should be attractive, effective and functional. Having your own website helps in the search engine rankings. But, once you get people to your site, how do you keep them there?
Wednesday, September 30, 2015
Simply put, marketing success requires capturing the attention of your prospect. The tools for accomplishing this can involve social media, SEO, blog posts, banner ads and more. Having an optimized website and a mobile strategy in place is also important.
Wednesday, September 23, 2015
Branded communication is much more than a logo slapped on a brochure or a website. Brand is the experiential and emotional connection to your prospects and tenants. Creative Bloq calls 2015 the "human brand era" — making brand owners responsible for listening to the world around them and delivering a more personal experience for end users.
Wednesday, September 16, 2015
Getting your property rehabbed is a lengthy process. From experience, we've found promoting to your current and future tenants the changes that will be happening is an important way to advertise the value-adds, as well as alert them to the construction delays or hazards that can be caused.
Wednesday, September 09, 2015
For the multifamily owner, investment manager or property manager, marketing a community can take a large chunk of time and expense. For the owner who doesn't have a dedicated marketing manager, it can probably be an overwhelming part of your role.