Pamela Treat Abeyta

Pamela Treat Abeyta is the principal owner of Valiant Design and Marketing. For more than 11 years, Pamela has been working with multifamily clients to build their communities and their brands through integrated print, digital and architectural solutions. Pamela has an MBA in marketing/management and a BFA in graphic design. She is married and shares her life with a handsome husband, furry children and interesting, cool hobbies.

Articles by Pamela Treat Abeyta

• Marketing your multifamily community: Using your website

  Wednesday, October 07, 2015

  Your website is a leasing tool. It should be attractive, effective and functional. Having your own website helps in the search engine rankings. But, once you get people to your site, how do you keep them there?

• Marketing your multifamily community: Getting attention online

  Wednesday, September 30, 2015

  Simply put, marketing success requires capturing the attention of your prospect. The tools for accomplishing this can involve social media, SEO, blog posts, banner ads and more. Having an optimized website and a mobile strategy in place is also important.

• Marketing your multifamily community: Follow the signs

  Wednesday, September 23, 2015

  Branded communication is much more than a logo slapped on a brochure or a website. Brand is the experiential and emotional connection to your prospects and tenants. Creative Bloq calls 2015 the "human brand era" — making brand owners responsible for listening to the world around them and delivering a more personal experience for end users.

• Marketing your multifamily community: Building brick by brick

  Wednesday, September 16, 2015

  ​Getting your property rehabbed is a lengthy process. From experience, we've found promoting to your current and future tenants the changes that will be happening is an important way to advertise the value-adds, as well as alert them to the construction delays or hazards that can be caused.

• Marketing your multifamily community: Where to begin

  Wednesday, September 09, 2015

  For the multifamily owner, investment manager or property manager, marketing a community can take a large chunk of time and expense. For the owner who doesn't have a dedicated marketing manager, it can probably be an overwhelming part of your role.