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Get more media coverage for your brand with these 4 proven tricks
Emma Fitzpatrick MarketingNo doubt your business has set ambitious goals for the year. Whether you want to grow your user base or net more sales, public relations can help. PR gets respected media contacts to endorse your brand or tell your story to a large audience. Positive stories often trigger a huge surge in sales, Web traffic and social media followers.
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3 consumer-centric trends your business needs to know
Emma Fitzpatrick MarketingNow that the New Year's bell has stopped ringing, predicted trends for 2015 are stepping forward to steal the spotlight. While your business is penning this year's goals, be sure you're moving in the right direction. In order to increase sales, customer acquisition and traffic, your business needs to be communicating with shoppers in the way that works best for them.
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The relationship curve: A different approach to marketing and sales
Randall Craig MarketingHave you ever felt that you were being "sold" to? Perhaps an over-the-top marketing campaign, or perhaps a slightly-too-pushy salesperson? If so, then you're not alone. The question, however, is why. And why do organizations so often encourage such off-putting activities?
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Is your business making these common Facebook mistakes?
Anna Wickham MarketingYour business's Facebook page and your personal Facebook page may look similar, but they are a lot more different than you think. One of the mistakes we often see is businesses using Facebook as they've always used it for their own personal profile.
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A LinkedIn profile makeover doesn’t need to say, ‘I’m…
Hank Boyer CommunicationsTake a long look at your LinkedIn profile. Kinda sparse? Doesn't stand out as anything special, just more of the same old, same old? Too few connections to be a player? A fuzzy selfie and a 3-5-word description for each section heading?
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Social media changes to keep in mind for 2015
Mayur Kisani MarketingSocial media is continuously evolving and rapidly changing. For example, 2014 saw Facebook's controversial changes to its algorithm, which reduced the organic reach of business pages.
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6 new time-saving features of Microsoft Word
Joe Latta Business Management, Services & Risk ManagementIf you work on proposals, chances are you use Microsoft Word. In fact, a Forrester report found that more than 90 percent of companies run some version of Word, while less than 8 percent run any of its competitors.
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5 proven tips for sending emails that close sales
Marc Wayshak CommunicationsSending emails is an integral part of selling in today's world. But at a time when prospects are receiving hundreds of emails every single day, it is easy for yours to get lost in the crowd.
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‘Buy local’ marketing can yield big results for small retailers
Fred Berns RetailThe holidays are an especially important time for independent business owners, given that 30 percent of retail sales occur in November and December. This is the time of year that local retailers introduce everything from holiday shopping events and special seasonal "impulse" items at the checkout counter to same-day delivery and expanded payment options.
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Marriott following in the footsteps of Red Bull
Bambi Majumdar Travel, Hospitality & Event ManagementWhen it comes to innovative marketing strategies, Red Bull has made a name for itself. So much so that industry rivals like PepsiCo are planning to apply the same formula to enhance their own market share.
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