Timothy Clark

Timothy Clark is the director of communications with improveit! 360 — a powerful business management platform and CRM system built for remodelers, replacement contractors and home pros.

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Articles by Timothy Clark

• Stop storytelling and start story‑sharing

  Friday, October 03, 2014

  When it comes to marketing, it's time to start differentiating your home improvement company from everyone else. And here's how to do it. For decades, home pros have told the story of their business. One company was founded by two brothers who learned the trade from their hard-working father. Another has been in business since 1946. This one has earned 17 major awards, and that one has a five-star rating.

• 3 tips to overcome homeowner fear in the sales process

  Monday, July 21, 2014

  Every homeowner has a need or a want that only qualified contractors and designers can fulfill. They need a roof repaired or they want to update their master bath. When they finally "pull the trigger" and invite a home improvement company to their kitchen table, your sales rep faces an uphill battle.