Karin Roberts

Karin Roberts is the director of marketing for The Tradeshow Network Marketing Group, a full-service trade show display company based in Chicago, which serves clients nationally and internationally. Their products include custom exhibit designs, modular exhibit displays, island exhibits, fabric booths, portable designs and other trade show supply accessories. Karin has a master's degree in business administration and worked at IBM in a sales and marketing role prior to joining The Tradeshow Network.

Articles by Karin Roberts

• ​The trade show manager’s deadline tracker

  Wednesday, August 20, 2014

  Deadlines that are weeks or months away are the hardest to manage. How can you organize a large amount of work across such a span of time to ensure the project is done on time? These tips associated with your trade show booth that will help you stay on track with your deadlines.

• Trade show marketing effort soars into rebranding campaign

  Thursday, July 31, 2014

  Creating a trade show marketing strategy and integrating branding throughout the collateral materials can build a new brand image and achieve results for any client. Let's take a look at how Stewart Industries International approached a rebranding effort and the results of that change.

• Achieving business goals via marketing strategy

  Wednesday, April 23, 2014

  The link between business objectives and marketing strategy may seem obvious, but the two are often disconnected in real life. Profit-line managers may see marketing as a basket of distinct services — such as ads, trade show displays and public relations — from which to select to help them reach their sales goals.

• Making a positive impression with your exhibit

  Wednesday, September 11, 2013

  For companies not accustomed to advertising or trade show exhibiting, turning a basic marketing message into an ad or a trade show display that can draw attention can be a challenge. It may be tempting to just do it yourself rather than pay for professional writing and design, but making the right impression is worth the extra investment. You can only stand out from the crowd when your exhibit, ads and other promotional materials work together to reach the right audience with the right message and brand image.