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Achieving business goals via marketing strategy
Karin Roberts MarketingThe link between business objectives and marketing strategy may seem obvious, but the two are often disconnected in real life. Profit-line managers may see marketing as a basket of distinct services — such as ads, trade show displays and public relations — from which to select to help them reach their sales goals.
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What CrossFit teaches us about pricing
Marc Wayshak MarketingWalk into any CrossFit gym, and you'll probably hear loud music blasting over the grunts of CrossFitters pushing their bodies well past what most would consider possible. Regardless of your athletic ability, though, CrossFit has a few lessons in store for you. In fact, all small business owners would be wise to learn a thing or two about pricing from the CrossFit business model.
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3 tips for using Facebook hashtags
Andrea Fischetti MarketingHashtags have been on Facebook for nearly a year now, so it is important to understand the right way to use them. But before you can use them for your business, you should know how they work.
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Attract new customers to your business with content marketing
Emma Fitzpatrick MarketingContent marketing is a new ballpark for advertisers and marketers in every industry. With content marketing, your business will be attracting, engaging, listening to and converting consumers who are already interested in what you have to offer.
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5 tools for averting proposal disaster
Joe Latta MarketingWe all know that proper planning and communication can go a long way to preventing last-minute proposal chaos. But let's be honest: Every proposal writer, no matter how prepared, has felt the stress of a down-to-the-wire proposal submission.
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Marketing with postcards — Part I
Jeffrey Dobkin MarketingHow can you stay in your customers' minds? It's easy with a few postcards. Mail postcards to prospects and customers every few weeks, and they'll think of you first when they need something. They'll pick up the phone and call you when they're ready.
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8 tips to dominate the competition in sales
Marc Wayshak MarketingYour competitors are out there right now trying to sell your customers and prospects. That's the bad news. The good news is that, with the right selling strategy, it is easy to stand out from the competition.
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Customer behavior tracking takes another step
Danielle Manley RetailTracking customer behavior is nothing new. Mobile technology and GPS devices have allowed for targeted advertising and marketing. However, retail establishments are now taking it one step further: using video-recording systems to track and analyze customer behavior.
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1 core principle of social media marketing
Linchi Kwok MarketingA few days ago, I attended Social Media Marketing World 2014 (#SMMW14) in San Diego. According to the event's website, this is the world's largest social media marketing conference, where about 2,000 marketing professionals get together every year to network and share their best practices on social media marketing.
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5 questions to ask a content writer in an interview
Nicole Karlis MarketingMaking sure your content writers are prepared for the job is critical for them to produce quality content for you and your brand. Knowing the right questions to ask can help you grow your business. Here are the five questions to ask content writers that will help you (and them) determine if they are ready for the job at hand.
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