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7 simple ways to use your voice for better presentations
Joe Cavalcante CommunicationsKeeping audiences engaged is the key to an effective presentation. One of the easiest and most powerful things you can do is capture them with your voice, and that just requires speaking conversationally.
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How your business can harness the year of mindfulness
Emma Fitzpatrick Marketing2014 has been dubbed "the year of mindfulness." In fact, mindfulness has been named one of the top 10 trends that will shape the world this year. People are growing weary of being constantly connected to their digital screens. They want a way to detox, to unwind and rediscover peace, and this movement is spreading quickly.
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5 must-know tips for creating the ultimate sales proposal
Marc Wayshak MarketingSo many salespeople are losing sales or selling at a low price, not because they were ineffective in the sales meeting, but because their proposal was weak. By implementing an effective and proven proposal strategy, you can both increase the number of closed sales and the average sale size.
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Increase your Facebook reach without paying for advertising
Mayur Kisani MarketingIt is getting harder and harder for businesses on Facebook to reach their audiences. According to Facebook, it is due to the increase in the amount of content, but many also believe that Facebook has decreased the reach of pages in order to make businesses pay for promoted posts and advertisements.
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The 13 best marketing tips
Jeffrey Dobkin MarketingI have been involved in direct marketing since ... my God! Am I that old already? Over these years, I've learned a few tricks and stored them away. Anyhow, here's a short list of some of my best tips of all time.
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Don’t learn email etiquette the hard way
Suzanne Mason CommunicationsRecently, a marketing professional came under fire when her nasty email response via LinkedIn to a job-seeker went viral. And we can all learn an important lesson about email etiquette from this case.
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DoubleTree shows how to win customers with a small touch
Linchi Kwok Travel, Hospitality & Event ManagementIn the effort to respond to the shifting customer base, hotels spare no time or money in developing fresh concepts. In front of hundreds of hotel brands, many travelers might have difficulty distinguishing one brand from another.
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7 tips for working with subject-matter experts
Joe Latta CommunicationsMarketing and proposal writers are used to overcoming obstacles. But one challenge continually stands above the rest — working with subject-matter experts. That's why I'm exploring seven simple steps for getting the content you need, when you need it, from your firm's technical folks.
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How the digital landscape is changing marketing
Andrea Fischetti Pet CareOne of the largest growth areas in marketing right now is in digital. In the pet industry, this is something we are seeing more companies embrace and find successful.
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4 proven tricks to get Facebook likes on your business posts
Emma Fitzpatrick MarketingGetting likes on your business's Facebook posts may seem like throwing spaghetti against the wall. You know some sticks and performs really well, while others just flop. As far as the why, it's a mystery.
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