Andrea Fischetti

Andrea Fischetti is the managing director for ReelPaws Productions, a pet-focused production company based in Chicago. Her expertise is in creating engaging video content and overseeing production for some of the largest and most progressive businesses in the industry. She is also an expert on social media techniques and online marketing, and speaks regularly on these topics at trade events. To connect with Andrea or ReelPaws Productions, email info@reelpaws.com.

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Articles by Andrea Fischetti

• A plan for success at the next pet trade show

  Friday, March 27, 2015

  Attending this year's Global Pet Expo from March 4-6 in Orlando, Florida, proved to be grueling but essential for my company. Spread out across the enormous West Building of the Orange County Convention Center, the trade show is not only physically demanding to walk around, but also mentally challenging — going from meeting to meeting, reception to reception, during and after show hours.

• NAVC Conference offers plenty to pet industry

  Monday, February 16, 2015

  This year's North American Veterinary Community (NAVC) Conference held Jan. 17-21 in Orlando, Florida, proved to be another success. The event was spread out across two hotels with a well-orchestrated shuttle system to ferry the 16,000-plus attendees back and forth all day.

• Optimizing your business posts on Facebook

  Thursday, May 01, 2014

  Many of us know that having an active presence on social media is critical for our brands and businesses to remain competitive and relevant. It is equally as important to stay current on what it means to be relevant.

• 3 tips for using Facebook hashtags

  Thursday, April 17, 2014

  Hashtags have been on Facebook for nearly a year now, so it is important to understand the right way to use them. But before you can use them for your business, you should know how they work.

• How the digital landscape is changing marketing

  Friday, March 21, 2014

  ​One of the largest growth areas in marketing right now is in digital. ​In the pet industry, this is something we are seeing more companies embrace and find successful.