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5 time-saving tips for using PDFs in proposal writing
Joe Latta Civil & GovernmentIn today’s increasingly competitive marketplace, many professional services firms are submitting more proposals and dedicating more time to their research, development and customization. For instance, in the legal field, a recent LexisNexis study found that 42 percent of firms have increased their proposal volume over the last 12 months; only 7 percent have decreased.
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Hotels, restaurants respond to shifting customer base
Linchi Kwok Travel, Hospitality & Event ManagementMillennials have grown up. They are not only replacing baby boomers in the workforce, but they also are becoming an important source of business for the travel and tourism industry. Many hotels and restaurants immediately responded to the shifting landscape in the marketplace by taking one or more of the following approaches.
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Be your own PR expert: What you can learn from pro athletes
Nick Merrill Sports & FitnessThe world gasped when Muhammad Ali publicly spoke out against the Vietnam War in 1967 and refused to join the military. More than 40 years later, athletes are still committing the same mistakes with their public image.
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5 ways to build brand awareness through content
Nicole Karlis MarketingContent marketing is a vital part in building brand awareness. By providing good, useful content to a targeted audience, companies are able to promote their brand and earn sales. According to TMG Custom Media, 90 percent of consumers find this kind of specialized, custom content useful.
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‘My business’s website is my favorite,’ said no one ever
Mark MacDonald CommunicationsWhat is your favorite website? What site do you go to over and over again? It's probably not your business's — even if you designed and produced it. And the sobering truth is; that your customers and clients will never say your website is their favorite place to go online either. It will never happen.
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Stop discounting: 5 easy tips to sell at a premium price
Marc Wayshak RetailHave you ever discounted your price in order to close a deal? Have you ever touted lower prices in order to get a foot in the door? Then you are in the vast majority of companies that view discounting as a necessary evil.
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Cross-cultural approach to small business marketing
Clarice Brough MarketingThe demographic landscape is changing in the United States, and so too in the world of retail. Traditional marketing evolved over decades to engage a number of diverse nationalities. But the number of nationalities comprising Latinos, Asians and other minorities, as well as multiracial Americans is growing and expanding.
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Creating visual content for social marketing
Mayur Kisani MarketingIn an increasingly noisy and crowded digital landscape, marketers have to use visuals to stand out from the immense competition. We are skipping text altogether with the rise of visual social networks like Instagram and Pinterest, which allow marketers to show their creative prowess.
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Making a first impression with words
Molly Hamilton MarketingHow do you interact with your customers, prospects and partners? Such correspondence is often the first — and perhaps only — impression you will make with prospective clients. To ensure they reflect well on you and your business, the following tips provide an important checklist before hitting "send" or pressing "publish."
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The 16 best lines in marketing
Jeffrey Dobkin MarketingIt's difficult to stand out in a crowd, yet sometimes all it takes is a good line to garner a little notice. Like old friends, these 16 best lines in direct marketing are great to have at the ready.
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