Clarice Brough

Clarice Brough has more than two decades of experience as an exotic animal professional — from owning an exotic pet store to breeding all sorts of exotic pet species. Today she is the website content and public relations manager for Animal-World.com, a website devoted to providing quality pet information. You can follow Clarice on the following social media sites: LinkedIn, Google Plus, Facebook and Twitter.

Articles by Clarice Brough

• Small pet businesses: Standing out as professionals

  Friday, October 17, 2014

  There has never been a more important time for those in the pet industry to stand up and stand out. The minute you hang up your shingle, you are telling the world that you're one of the best. Your expertise and knowledge about the types of pets you work with is the primary reason people will come to you. You are the pet professional.

• Branding your pet business for a competitive edge

  Friday, May 16, 2014

  Your business brand brings customers in and helps bring them back. Pet businesses, both large and small, are scrambling for a competitive edge. Everybody needs to create the best possible perception about who they are in the minds of the consumer for a profitable business.

• Cross-cultural approach to small business marketing

  Friday, February 21, 2014

  ​The demographic landscape is changing in the United States, and so too in the world of retail. Traditional marketing evolved over decades to engage a number of diverse nationalities. But the number of nationalities comprising Latinos, Asians and other minorities, as well as multiracial Americans is growing and expanding.

• Cross-cultural approach to market your pet business

  Friday, February 21, 2014

  The demographic landscape is changing in the United States, and so too in the world of pet retail. Traditional marketing evolved over decades to engage a number of diverse nationalities. But the number of nationalities comprising Latinos, Asians and other minorities, as well as multiracial Americans is growing and expanding.

• Web presence: 5 cornerstones for pet businesses

  Friday, January 03, 2014

  ​Develop a pet business Web presence and make 2014 your best year yet. Your customers are online and they're looking for you. According to Wikipedia, 81 percent of people in the United States now use the Internet. Being online is no longer a simple yes or no proposition; today it’s important that your pet business is on the Internet.

• 3 major market forces changing the pet business customer

  Monday, December 09, 2013

  In today's technology-driven market, business owners must continuously step up to the plate and embrace new retailing models. If I asked if you know who your customers are, you would probably say, "Sure I do, I help them with their pets daily, or at least weekly." But in just a few years there will be a new market place. Right now many of your customers — possibly most — are people heading into retirement age. There are some pretty young people too, but not as many in the mid-level age group of 25 to 40.

• Follow industry trends: Grow the most successful pet business

  Monday, October 07, 2013

  The future is yours if you make the right moves. Pet industry trends indicate that business is strong and growing for pet professionals and product retailers. For the last five years there has been an overall 3.4 percent annual increase to industry revenue, and the industry is projected to grow 4 percent annually through 2018. But the trends also indicate that to be prosperous, changes will have to occur.