Nicole Karlis
Articles by Nicole Karlis
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Recycling isn’t just for paper: 4 ways to repurpose your content
Wednesday, April 30, 2014​Posting an article on your company's blog doesn't have to be a one-time deal. There are ways to continue to benefit from your previously-published work. By repackaging content, you reuse the same articles and blog posts again and again to create new content and to get a higher return on your marketing investment. So, how do you go about doing that?
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5 questions to ask a content writer in an interview
Friday, April 04, 2014Making sure your content writers are prepared for the job is critical for them to produce quality content for you and your brand. Knowing the right questions to ask can help you grow your business. Here are the five questions to ask content writers that will help you (and them) determine if they are ready for the job at hand.
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5 ways to build brand awareness through content
Thursday, March 06, 2014Content marketing is a vital part in building brand awareness. By providing good, useful content to a targeted audience, companies are able to promote their brand and earn sales. According to TMG Custom Media, 90 percent of consumers find this kind of specialized, custom content useful.