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Rebranding America to attract international tourists
Bambi Majumdar Travel, Hospitality & Event Management"Discover America, Land of Dreams." That is the name of the ad campaign spreading the good word about Uncle Sam all over the globe. While the rebranding discussion has been in the pipeline for a few years now, it has never been so aggressively promoted as it is now.
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5 reasons your business should have a blog
Amanda O'Brien Pet CareMaybe you have thought about a blog for your business. Maybe you have started and stalled out, but it is time to really consider the benefits. A blog is a type of website or an extension of your website where you can write about just about anything. There are fashion blogs, gossip blogs, science blogs and blogs in every industry. Blogging platforms are easy to use, and your customers and search engines love blogs for their articles and information.
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Seriously! Stop using Facebook this way
Mark MacDonald MarketingSocial media has changed our lives. This month we say happy 10th birthday to Facebook. Time flies. Since Facebook has 1.2 billion active users, it assures that almost everyone is on it. It makes sense that a lot of businesses have a page that communicates to their customers. But why do people follow you? If we understand that, we'll understand how to get more followers and what content to develop.
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What Twitter can teach you about marketing — and no, you don’t…
Marc Wayshak MarketingJack Dorsey's brainchildren — Twitter and Square Reader — were both developed from "user narratives," descriptions that map out a user's day-to-day life and priorities. This simple but revolutionary idea challenges entrepreneurs to develop products that are designed to fill a specific need in a user's life. Similarly, marketing efforts can flourish when organizations understand their customers' backstories.
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Online search: The SEO 3x5 search matrix
Jeffrey Dobkin MarketingThe toughest part of online marketing is driving people to your website. No online search strategy = no visitors = no payoff. No money means it's a movie and a diner on Saturday night — not the theater and The Capital Grille. See how important search engine optimization can be?
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Family fun: Boosting your destination with American Girl
Chay Rees Runnels Travel, Hospitality & Event ManagementYou may have more visitors than you think — if you count the 18-inch coiffed and impeccably dressed companions of the tween-and-under demographic. American Girl dolls, first introduced in 1986, are now helping to drive tourism to destinations across the country.
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What can your business learn from Richard Sherman’s social media…
Julie Bernhard MarketingRegardless of your sports affiliation, Seattle Seahawks cornerback Richard Sherman was the man of the hour Sunday night. The game-winning interception Sherman tipped to Malcolm Smith was a shot-heard-round-the-world, immediately crushing all 49er fans hopes of a trip to the Super Bowl.
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4 ways to write headlines that actually get clicked
Emma Fitzpatrick MarketingThe short, snappy title you type right before you post your blog, tweet or story is the reason for your downfall. Even though headlines seem like the last step in publishing, they're the most important by far. If you have a ho-hum headline, no one will click on it to discover the golden editorial waiting for them. Instead, you need to really focus on crafting headlines that inspire and intrigue your audience enough to click through.
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Need for speed: Improving website load times can boost your business
Stephanie Studer CommunicationsNo matter what you hope to gain from your online presence, whether it's sales or SEO, you can't expect to get it if your page loads at a snail's pace. So let's speed things up with a few simple tricks that are easy to implement.
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9 steps to more concise business writing
Joe Latta MarketingIn today's world of ultratasking and information overload, being concise is more important than ever. Whether reading a short email or 500-page business proposal, your audience typically doesn't have the time or desire to search for information.
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