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How a content calendar can help your content marketing efforts
Mayur Kisani MarketingReaching customers is tougher than ever among the crowd of so many businesses. The channels for content marketing — Facebook, Linkedin, Twitter, YouTube, Google+, Tumblr, Pinterest, Instagram, Slideshare and others — are constantly growing. With all of these factors, providing good, attention-grabbing content is vital to be heard in all of the noise. The pressure to create and publish timely and engaging content is higher than ever.
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New Orleans sets the stage for the rise of sports tourism
Bambi Majumdar Travel, Hospitality & Event ManagementThe results of the 2013 World Travel Awards held in September have brought forth surprising revelations for the tourism industry, particularly sports tourism. Not only is sports tourism on the rise, but more places are fast cultivating this culture to rise rapidly up the tourism ladder.
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Intelligent Mail becomes another stomping ground for patent trolls
Cameron Bellamy CommunicationsMaybe it is a testament to the increasing success of the use of innovation and technology in the mailing industry, or maybe it is just the fact that no technology business is immune from becoming a target of "patent trolls." Regardless of the reason, the impacts are being felt far and wide as well-known and reputable mail service providers are being hit with frivolous — but expensive and time-consuming — patent lawsuits around technology enhancements such as QR Codes and Intelligent Mail barcodes (IMb).
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Marketing to the newest generation of shoppers
Emma Fitzpatrick MarketingA huge lifestyle and consumer trend is that the newest shoppers of 2014 will be hitting the market in a big way: the millennials. They're going to begin buying houses, which means decor, gardening and furniture, too. Millennials are those between the ages of 18-34, and they currently make up 23 percent of the U.S. population. That means that 23 percent of those with spending power in the upcoming year will be the millennials.
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10 downtime activities for proposal writers
Joe Latta MarketingProposal writing is time-consuming work, often with 16-hour days, nonexistent weekends and deadline-driven chaos. Add in the effects of staffing shortages and industry fluctuations, and many writers have only occasional — and brief — lulls in workload.
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Internet marketing: Don’t waste your time on the Internet
Jeffrey Dobkin MarketingSmall business advice: You don’t need a "great" website. What Internet marketing expert told you that you did? Is the Web a viable way to earn a living? Sure. If you have the time, money and the talent. And the staff. Then, add more time, money and staff because everything changes rapidly. Here's what you’re doing wrong and what to do about it.
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Planning for a trade show: A comprehensive undertaking
Donna Ryan Travel, Hospitality & Event ManagementPlanning for a trade show is a comprehensive project. Therefore, you need to develop several checklists so you can make sure that the show is a rousing success. Not only do you have to make sure all the proper displays are included for use, you also have to keep communication open and ongoing with the logistics company you choose. Working with a shipper will enable your marketing team to concentrate on its role and help your organization keep better track of its budget.
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3 simple reasons for simple
Mark MacDonald Religious CommunityI love recipes that contain three or four simple ingredients. Last night we had a taco soup that was easy to make, yet it tasted amazing. Just a few cans of this, spice, some ground beef, and voila. It's like a chef created it. Often the amazing results make us think it's much more than it actually was. The same is true for the best communication strategies. Simple is almost always better. I think we know that; but why don't we do it more?
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Using Twitter to reach new customers
Mayur Kisani MarketingMost businesses think of Twitter as a promotional tool, a way to announce new products or to divert traffic to a website/blog. But it can also be used to reach new customers, and thus generate sales leads. The most important first step is to know what you want your tweets to accomplish. If you know your objective and your target audience, Twitter can be as effective for a small company as a large one.
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Who cares about ‘likes’ anyway?
Jeffrey Dobkin MarketingThe answer is no one. Do you have a big "like" button wasting space on your website? Do you send visitors unimportant requests to "like" you, instead of valuable requests such asking for referrals? I guess you see where this is heading. What’s the value of a like? Not much, really.
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