
Donna Ryan
Articles by Donna Ryan
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Planning for a trade show: A comprehensive undertaking
Thursday, November 14, 2013​Planning for a trade show is a comprehensive project. Therefore, you need to develop several checklists so you can make sure that the show is a rousing success. Not only do you have to make sure all the proper displays are included for use, you also have to keep communication open and ongoing with the logistics company you choose. Working with a shipper will enable your marketing team to concentrate on its role and help your organization keep better track of its budget.