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A guide to Google+ for small businesses
Mayur Kisani MarketingWith more than 340 million users and adding 25,000 new users every day, Google+ is no longer a "ghost town." You might be missing out on reaching your target audience if you choose to ignore this social network.
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Creating a lifetime of customer love
Emma Fitzpatrick MarketingAs a business, you need to sell your product. But being a business means far more than just your net profit. You need to be focused not just on getting new faces in the door, but also on bringing them back time and time again. After all, when it comes down to it, the people who buy your product run your business.
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Ideas to promote your LinkedIn profile
Mayur Kisani MarketingLinkedIn, with its user base of 260 million-plus professionals worldwide, has become a hub for business people from all walks of life who are on the lookout for new opportunities. Such a vast digital space can be the source of your next great opportunity, whether it be for your business or a great job. Here are a few ways to promote yourself and your personal brand on LinkedIn.
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4 ways to improve your next electronic proposal submission
Joe Latta MarketingProposal professionals have long explored ways to optimize their hard copy submissions, from adjusting paper colors, tabs and binding types to developing unique packaging materials. However, as many government and commercial organizations shift to electronic-only submission requirements, a new challenge has emerged: how to optimize a proposal file.
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Promotional tools designed as surveys
Jeffrey Dobkin MarketingSurveys are useful for gathering all kinds of marketing data, and when they're completed they make great birdcage liners. Oh, did you want clients to provide you with useful data? Forget it, that's not what they're good for. Unless you mail a bajillion of them, results are unreliable. Surveys do get high readership, so use it as a promotional tool. Acquaint prospects and customers with your company, new products or your services. Even reacquaint your old products and services. The important part is by simply reading your survey, they'll keep you in the top of their mind and learn about your newest offers. Let me explain a few unusual survey techniques.
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Fleet graphics: Color selection and visibility
Tim Stroud MarketingAccording to a recent survey conducted by marketing specialist Marketo, colors can greatly impact consumer perception of a brand. In fact, a product's color can influence from 60-80 percent of customers' purchasing choices. While it's important to choose attention-grabbing colors for your fleet graphics, you'll also want to choose colors that effectively interpret your product, your brand and your company.
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Top 5 social media trends for 2014
Emma Fitzpatrick MarketingLooking toward 2014 already? See what social media trends are coming over the horizon. Some networks are here to stay and will continue to grow, while others are already stale. Determine where you should budget your time in the upcoming fiscal year now. Without further ado, here are the top five social media trends of 2014.
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8 exercises for strengthening your business writing
Joe Latta CommunicationsWriting skills are essential for today's business professionals. Don't believe me? Consider this: A study from data services provider SunGard found that approximately 90 percent of business communications are now via electronic text. That's right, whether you're an accountant, architect, advisor or administrator, writing is a key part of your job.
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You emailed? Try a letter next time
Jeffrey Dobkin MarketingYes, I'm sure I received the email from you, but just refresh me — what was it about? Isn't it the same on your computer? Thousands of pieces of information showing up in electronically-charged ions every day? When do you get free time to read it all? Answer: You don't. So, here's the problem: Computer overload, too much information. Everyone is taking precise aim right at my monitor. But there's good news, too. You don't have to send everything by email.
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Why media tours still matter
Emma Fitzpatrick MarketingOne of the most important tenets of media relations — and the one that gets talked about the least — is the media tour. Press conferences and media tours were hot stuff 20 years ago, but now technology and video chats have made in-person media tours less popular. But, when done right, media tours can wow the media, especially since they aren't as popular a tactic as they once were.
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