Tim Stroud

Tim Stroud is a freelance writer living in Key West, Fla. He writes for a number of websites specializing in commercial and residential architecture and design.

Articles by Tim Stroud

• Study: Women employees suffer more in workplaces with gender inequality

  Thursday, December 12, 2013

  According to a recent study, female employees have a higher incidence of psychological distress than their male colleagues in workplaces where there is gender inequality (more men than women). The study begs the question: Would workplaces with a higher level of gender inequality benefit from an employee assistance program/plan?

• Fleet graphics: Color selection and visibility

  Tuesday, December 10, 2013

  According to a recent survey conducted by marketing specialist Marketo, colors can greatly impact consumer perception of a brand. In fact, a product's color can influence from 60-80 percent of customers' purchasing choices. While it's important to choose attention-grabbing colors for your fleet graphics, you'll also want to choose colors that effectively interpret your product, your brand and your company.