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A guide to LinkedIn company pages
Mayur KisaniLinkedIn now has a user base of more than 200 million members, making it the world's largest professional network. That is a huge potential audience for your company to reach out to and a large venue to promote your products and services. Although it is common for companies to just set up a company page, most companies are not able to harness the full potential of the platform.
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Understanding and utilizing digital marketing
Bambi MajumdarAdobe's recent report on digital marketing is quite an eye-opener. For this generation of marketers who brag about their digital prowess, their fast-paced actions and responses, and their potential to harness the emerging technologies, the reality seems to fall short of their claims.
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Have you ever had hire’s remorse?
Mel KleimanEmployees are the most impressionable during their first weeks on the job — and even more so during their first few days. This is because people in unfamiliar territory are more alert for clues that will help them navigate the new terrain. Every bit of information gathered during this time will either reinforce your new hire's decision to take the job or lead to "new hire’s remorse."
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Choosing the right font for your brand
Jessica TaylorWhether you’re coming up with a new logo, business card, brochure or website, fonts can say a lot about you and your business. Typography helps create an experience for your audience before they have even read a word; it tells a story about you and your business.
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7 ways to cultivate creativity in business
Emma FitzpatrickPR firms and businesses alike are full of brilliant thinkers, so let's help them have more fun and exercise their creativity — which will ultimately affect the bottom line. Here are seven tips to integrate into your business to have a bit more fun and a whole lot of ground-breaking ideas.
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5 great interview questions
Harry J. FriedmanThere are many people who just know how to interview well. They'll razzle and dazzle you with what seem to be all the right answers. So how do you get past that and find out more about the person behind those baby blue, green or brown eyes? Here are a few great questions you can ask salespeople that do not usually elicit pat answers and will provide you with some great insights on the person behind the applicant.
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The ultimate proposal editing checklist: 7 steps to a more persuasive document
Joe LattaProposals are important. And with a growing focus on procurement transparency and objectivity, a high quality proposal can mean the difference between a big win and an almost-was.
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Four Seasons shows businesses how to use Pinterest
Suzanne MasonAccording to a June 2013 study by Semiocast, there are approximately 70 million users on the visual word of mouth social media site Pinterest. The French social media firm also found that only 500,000 businesses are currently on the site. Although the numbers of businesses are fairly small, the travel industry has picked up on using Pinterest as a marketing tool.
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5 ways to improve your LinkedIn profile
Mark KatsWhen it comes to social media best practices, there are multiple platforms — and countless strategies and tactics — to consider. But before we get into the more advanced tips and tricks, let’s make sure we have a few very important basics covered. Here are the five things you should check out and potentially update on your LinkedIn profile.
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Using Quora for business
Mayur KisaniIf you are an entrepreneur or small business owner, you should know about Quora. Founded by two former Facebook employees, Adam D'Angelo and Charlie Cheever, this easy-to-navigate Q&A site has been growing considerably and generating a lot of buzz.
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