-
4 simple questions to ask in each selling situation
Marc Wayshak MarketingOver 500,000 startups are born each year in the United States alone. Impressed by that number? Don't be — because 50 percent of those startups fail within their first year. And, within the next four years, another 50 percent or more will fail.
-
3 tips to boost business sales with Pinterest
Emma Fitzpatrick MarketingWhat's the next step after your business has established a presence on social platforms? Pinterest, the image-driven scrapbook-esque social site, may not be getting enough of your attention this spring.
-
Forget the technology: Making sales in face‑to‑face interactions
Linchi Kwok Travel, Hospitality & Event ManagementGuided by Cal Poly Pomona's "Learn by Doing" teaching philosophy, students in my hotel sales class recently completed a sales blitz either for the Fullerton Marriott or the DoubleTree San Pedro. In the assignment, students were asked to prepare a list of prospective clients for the hotel, then stay in the property for one night to get familiar with the managers and the hotel.
-
How to attract traffic to your website
Mayur Kisani MarketingIt is important for businesses to have a website — and one that works on all devices. Once you have your website for your business in place, it's time to think about how it can be used to grow your business.
-
5 tips to build a winning proposal team
Jenna Beck MarketingDo you cringe at the thought of responding to a request for proposal? Does your win rate suffer due to poorly-written documents? Do you have difficulty selling your solution in writing? If you answered "yes" to any of these questions, you need to invest in a proposal team.
-
7 ways to easily track advertising and PR
Jeffrey Dobkin MarketingTracking advertising and measuring the effectiveness of publicity is tough. I'm sure you have correctly guessed this from the difficulty you are having. If you're wondering whether others are having the same problem, they are.
-
Content strategy: Fee or free?
Randall Craig MarketingMany organizations are considering inbound marketing. They are stopped, however, by two simple questions: If the content is so valuable, why should we give it away for free? And if it isn't valuable, then why would anyone be interested?
-
Optimizing your business posts on Facebook
Andrea Fischetti MarketingMany of us know that having an active presence on social media is critical for our brands and businesses to remain competitive and relevant. It is equally as important to stay current on what it means to be relevant.
-
Recycling isn’t just for paper: 4 ways to repurpose your content
Nicole Karlis CommunicationsPosting an article on your company's blog doesn't have to be a one-time deal. There are ways to continue to benefit from your previously-published work. By repackaging content, you reuse the same articles and blog posts again and again to create new content and to get a higher return on your marketing investment. So, how do you go about doing that?
-
Marketing with postcards — Part II
Jeffrey Dobkin MarketingShort crisp and to the point, postcards are one of the best ways to market most any kind of product or service. Closing sales isn't the priority for their short format.
All Marketing Articles