Mike Manheimer

Mike Manheimer is the marketing director at WebPT, an electronic medical record solution for PTs, OTs and SLPs. He graduated with a bachelor of arts in English from Arizona State University, but he's always had a fascination with marketing because of its dynamic nature and impact on business growth. Mike has performed a variety of roles at WebPT from customer service to product marketing, making him an application expert. When he's not with his brilliant marketing team, Mike enjoys watching Mad Men, partaking in Phoenix's vibrant food scene and exploring the Valley's mid-century modern architecture.

Articles by Mike Manheimer

• The worst physical therapy marketing advice I’ve ever heard

  Friday, May 30, 2014

  ​As a professional marketer, I've heard my share of bad marketing advice. In fact, I've probably inadvertently doled some of it out. The truth is that the world of marketing changes so quickly that a few bad tactics here and there are inevitable. But sometimes I hear a piece of advice so egregiously awful that I feel compelled to refute it. It's my duty as a marketer.