Lee Ali is the managing director and founder of Expo Stars Interactive Ltd, the leading global tradeshow performance and staffing agency. Lee is a sales and marketing specialist with more than 20 years experience in the field. With a deep interest in business psychology, Lee has worked extensively in the communications sector including telecoms, mobile, broadcasting, online and live marketing. Lee is a member of the Institute of Directors (IoD), a fellow of the Institute of Sales and Marketing (InstSMM) and a member of the International Association of Exhibitions and Events (IAEE).
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Wednesday, July 16, 2014
Each year, it's estimated that more than 1 billion people attend more than 20,000 trade show exhibitions worldwide with the intention of gathering information and purchasing products or services. Used correctly, these events can be a hugely profitable marketing tool for you and your business.
