Chris Holt

Chris Holt is a senior marketing consultant at Insights in Marketing, a Chicago-area marketing research consultancy. Chris has over 25 years of experience in global qualitative research and shopper insights.

Articles by Chris Holt

• 5 critical trends in marketing to women

  Tuesday, July 15, 2014

  ​Most marketing teams recognize that women are an increasingly powerful part of the purchasing power equation. A recent study found that only 9 percent of women think they are being marketed to effectively. The percentage drops in ages 50-plus to a scant 7 percent.