Adriane Berg

Adriane Berg is the CEO of Generation Bold, marketing to the mature guest. She is creator of the Lensing Technique, vetting travel facilities, hotels and itineraries through the eyes of the mature traveler. She is also the founder of The Ageless Traveler and author of 13 books on mature lifestyle.

Articles by Adriane Berg

• Think Mr. Magoo, not Popeye, when you design for the mature guest

  Thursday, July 03, 2014

  There’s a rumor going around that 60 is the new 30. Don't believe it. Even for the Botox generation, 60 is just the new 60. Like an urban legend, the myth that we haven't changed a bit is cool, but it's not true.