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Handling negative feedback on social media
Mayur Kisani MarketingSocial media has become one of the most important and relevant forms of marketing, advertising and brand communication. For years, companies have had ways communicate to their audiences — newspapers, radio, TV — but now they have a way to listen to their audiences via the same channel.
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Just how wide is the World Wide Web?
Ross Lancaster and Kaylee Nelson Science & TechnologySince its inauspicious debut in 1991, the World Wide Web has seen unprecedented technological growth. In a mere 25 years, it has gone from being just a dream of a British computer scientist to an inescapable part of the modern world — whether it be for business, social networking or general information.
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Discovering company culture through the beat of a happy tune
Bianca Gibson Business Management, Services & Risk ManagementLoud music, food trucks for lunch, over-the-top holiday parties, telework opportunities and a relaxed dress code are all examples that produce company culture, but the perks aren’t the only items to consider.
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How to build a respectful workplace
D. Albert Brannen Business Management, Services & Risk ManagementThere is honor and dignity in work. Successful employers understand this axiom and build workplaces in which their employees are respected. As a result, they experience lower employee turnover, less employment-related litigation and fewer problems caused by meddling unions.
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Repetition: Making prospects remember your key messages
Joe Latta MarketingThink about your most recent proposal or presentation. Did you use clear, simple messaging? Great. Did you limit your focus to the three (plus or minus one) main benefits your service/product will provide to your prospect? Even better. Did your prospect remember them? Don't be so sure.
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How to avoid a bodaciously bad graphics gaffe
Brie Ragland CommunicationsMarketing and communications is a tricky business. Take for instance this recent jaw-dropping Teenage Mutant Ninja Turtles movie poster incident (a real cowabunga no-no).
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Your headline matters — possibly more than your article
Lauren Swan CommunicationsWhen 86-year-old James Lincoln Collier wrote a newspaper column with a racial slur directed at President Barack Obama in the headline, he was probably expecting people to read his article and realize his overall agenda. Most didn't.
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7 tips to ace your next job interview
Jessica Taylor Business Management, Services & Risk ManagementIf you're not the best at selling yourself in an interview, it's time to change your way of thinking. Here are seven tips on how to get yourself into the right frame of mind for your interview.
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Are we on the cusp of a visual renaissance?
Michael J. Berens Interior Design, Furnishings & FixturesA growing emphasis on visual communication and quality has elevated the public's awareness of design, from graphics to fashion to products to interiors. A more visual culture will create more demand for good design. That should be good news for designers of all stripes.
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Wordle it — just a little bit
Catherine Iste Business Management, Services & Risk ManagementWord clouds are a visually appealing way to distill key concepts from larger amounts of data. There are several programs that offer this service for free on the Web. All of which makes them an easy, free, simple, fast tool that can add a little panache to your work.
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