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Lather, rinse and repeat: Does 24/7 journalism create insecurity?
Lauren Swan CommunicationsJournalism has changed dramatically in the past 20 years, particularly in the U.S. The day's news was once summarized in newspapers and on TV evening news, but we now find ourselves surrounded by a constant, repeating news cycle, where stories are regurgitated on our TVs or computers every few hours.
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4 reasons to keep your content simple
Joe Latta MarketingYour prospects are bombarded with persuasive messages — 400 per day, according to psychologist Kevin Dutton. Moreover, research shows that 81 percent of those messages contain more written or verbal content than is necessary, encouraging audiences to tune out, gloss over and move on.
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5 reasons why diversity is crucial for success
Scott Steinberg Business Management, Services & Risk ManagementAs you may have noticed, most working professionals tend to surround themselves with like-minded individuals who have similar backgrounds, experiences and education. But while it's important that everyone on a team buy into the same overarching vision and share similar goals, there are some compelling reasons why it's crucial to work with others who possess different perspectives, skills and thoughts on how to achieve desired outcomes.
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In the wake of big telecom moves, Verizon sits happily and watches
Ross Lancaster CommunicationsThe trend in the telecom sector throughout 2014 has been that many of the biggest companies are going through massive mergers or acquisitions. Yet, on the sidelines in these massive mergers and acquisitions has been Verizon.
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Why you need a social media policy — and how to get started
Liz Murphy Business Management, Services & Risk ManagementUnfortunately, it's not uncommon for companies to make headlines for embarrassing social media blunders — ranging from inappropriately capitalizing on national tragedies to poorly-timed messaging. But public "fails" on official social media channels are not the only challenges organizations face in today's fast-paced world of technological innovation.
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NLRB: You can’t require employees to be positive or professional
Steve Cape Business Management, Services & Risk ManagementEmployers have long operated on the idea that when an employee uses the company email, it will only be for business purposes. That may be coming to an end if the National Labor Relations Board has its way.
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FCC’s new rules put net neutrality’s future into question
Ross Lancaster Science & TechnologyOn May 15, the Federal Communications Commission approved new, controversial net neutrality rules that may allow Internet service providers to charge companies for preferential "fast lane" connection speeds to their services.
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How to attract traffic to your website
Mayur Kisani MarketingIt is important for businesses to have a website — and one that works on all devices. Once you have your website for your business in place, it's time to think about how it can be used to grow your business.
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5 tips to build a winning proposal team
Jenna Beck MarketingDo you cringe at the thought of responding to a request for proposal? Does your win rate suffer due to poorly-written documents? Do you have difficulty selling your solution in writing? If you answered "yes" to any of these questions, you need to invest in a proposal team.
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Lessons employers can learn from the Donald Sterling incident
Candice Gottlieb-Clark CommunicationsDo you have a Donald Sterling at the helm of your agency? Perhaps he or she is on the board of directors, in a position of leadership or serving as a manager or supervisor. Maybe he or she is even your newest hire. The thing is, you usually don't know until their hateful thoughts or behaviors are somehow exposed.
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