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Social media policies and strategies for your agency

Liz Murphy

Social media is the future of how law enforcement will interact with the communities they serve. But before you send out your first official tweet, you must establish rules that govern how your staff represents your agency to the public. In addition, you should develop a clear communications strategy that defines how and when you interact with the community and who delivers those messages.

Four Seasons shows businesses how to use Pinterest

Suzanne Mason

According to a June 2013 study by Semiocast, there are approximately 70 million users on the visual word of mouth social media site Pinterest. The French social media firm also found that only 500,000 businesses are currently on the site. Although the numbers of businesses are fairly small, the travel industry has picked up on using Pinterest as a marketing tool.

5 ways to improve your LinkedIn profile

Mark Kats

When it comes to social media best practices, there are multiple platforms — and countless strategies and tactics — to consider. But before we get into the more advanced tips and tricks, let’s make sure we have a few very important basics covered. Here are the five things you should check out and potentially update on your LinkedIn profile.

Tweaking your tweets for repeat

Emma Fitzpatrick

In the realm of social media, we're still learning how to best measure our business success. The medium is still new, so the best way to see how we're doing hasn't been fully established yet. But we are learning.

BYO: The new trend in media consumption

Mitch Weinraub

What started as a trickle seems to be turning into steady stream and may soon become a full-fledged flood. The newest Bluetooth speakers (such as the Logitech Z6000 and Moto DECK), Chromecast and the recently hinted (but not officially announced) update to Apple TV all have one thing in common, they allow multiple sources to easily connect and stream content. Basically, anyone can "bring your own" content.

Crafting alluring and effective posts on social media

Emma Fitzpatrick Marketing

While Pinterest, Twitter, Facebook and the like all fall under the umbrella of social media, using each platform requires an individualized set of tricks and tips. A new study recently found the most effective tips and guidelines for posting on different social media outlets. Implementing these tips will allow your business to see a higher number of likes, retweets, views and — most importantly — engagement.

Why your website needs to work across multiple devices

Mayur Kisani

The majority of today's users consume media on multiple screens — smartphones, tablets and TV. From checking email to surfing to tweeting about a TV show or finding out about a product, your customers are mobile and spend a considerable amount of time on these screens, away from the desktop computer.

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