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3 is a magic number — for proposals and presentations
Joe Latta CommunicationsChances are your organization has lots of compelling features and benefits. Most do. But when crafting a proposal or presentation, how many should you highlight for your prospect? Five? 10? According to cognitive psychologists, it's probably less than you think.
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Learn from Comcast: Customer service tools to keep you from looking like…
Brie Ragland Business Management, Services & Risk ManagementEach day you're probably faced with a barrage of stories providing tips on how to grow your business or how to tap into your sales force's earning potential. You can't click through Facebook or Twitter without seeing stories from different news outlets that have been framed to teach you a lesson.
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17 tips for creating effective press releases
Jeffrey Dobkin MarketingA press release is the most valuable single sheet of paper in all of marketing. You send this short, crisp, one-page document to a magazine or newspaper editor. If published, it appears as if written by the editorial staff. A simple press release is the best and cheapest way to get media attention.
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Should journalists pay for news?
Lauren Swan CommunicationsThe Society of Professional Journalists' Code of Ethics says, "Be wary of sources offering information for favors or money; avoid bidding for news." Sounds simple enough, but is this method truly practical in today's society?
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The 4 C’s of effectively marketing to moms
Emma Fitzpatrick MarketingMothers give back so much to their communities and families every day. Businesses of all kinds should also take a timeout to re-evaluate how they're giving back to moms. After all, women make 85 percent of purchasing decisions in households, and there's a good chance some of those women are mothers. Mothers are an influential demographic for businesses.
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Follow these 8 tips when writing your resume
Jessica Taylor Business Management, Services & Risk ManagementYou need to get your foot in the door of the organization in which you'll fit. To do so, make sure that your resume and cover letter make the "true you" stand out. A resume is a marketing document designed to sell your skills and strengths rather than just portraying a bio of yourself. Follow these eight tips to create a successful resume.
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Business netiquette: The right way to use social media
Scott Steinberg CommunicationsModern social networks provide endless opportunities for associations and working professionals to connect with colleagues, peers and potential partners in new and novel ways. But as widespread as services like Facebook, Google+, Twitter and LinkedIn have become, basic rules of netiquette and business conduct still apply.
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4 quick tips to make presenting simple
Catherine Iste CommunicationsAre you ready for your TED talk? In the expert hands of John Bates of Executive Speaking Success, you could be. I had the pleasure of hearing Bates, who specializes in helping people convey their stories in a TED-ready format, speak at a recent Women in Technology International event.
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Amazon enters the smartphone battlefield
Ross Lancaster Science & TechnologyAnother tech giant has joined the smartphone wars. In a presentation by CEO Jeff Bezos on Wednesday in Seattle, Amazon unveiled its long-rumored Fire Phone. But as Amazon launches what it hopes will be its next sensational multimedia device, it must avoid the fate of past phones with well-known brand-name associations.
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Please read these 297 words
Mark MacDonald MarketingMore people would read more books if they were shorter. Wouldn't you? More would pick up a 20-page book than a 500-page book, no? The majority of people agree. So, it makes sense that your website and communication materials need to be short. Why?
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