All Communications Articles
  • 5 must-know tips for creating the ultimate sales proposal

    Marc Wayshak Marketing

    So many salespeople are losing sales or selling at a low price, not because they were ineffective in the sales meeting, but because their proposal was weak. By implementing an effective and proven proposal strategy, you can both increase the number of closed sales and the average sale size.

  • Is Amazon a telecom operator?

    Victor Blake Communications

    ​At first glance, Amazon doesn't appear to be in the telecommunications business. The company looks like an online retailer. But Amazon's fastest-growing and most profitable businesses are not margins on books, CDs, DVDs or other material goods.

  • Don’t learn email etiquette the hard way

    Suzanne Mason Communications

    Recently, a marketing professional came under fire when her nasty email response via LinkedIn to a job-seeker went viral. And we can all learn an important lesson about email etiquette from this case.

  • TV’s cold war conflict: Cable vs. Netflix

    Mitch Weinraub Communications

    It seems that U.S. cable is now mirroring geopolitics and having its own superpower conflict. The Netflix vs. cable cold war conflict started as threats of arming cord-cutters with the weapons of mass defection and escalated to bidding wars.

  • 7 tips for working with subject-matter experts

    Joe Latta Communications

    ​Marketing and proposal writers are used to overcoming obstacles. But one challenge continually stands above the rest — working with subject-matter experts. That's why I'm exploring seven simple steps for getting the content you need, when you need it, from your firm's technical folks.

  • Social media is already the next news source

    Lauren Swan Communications

    Many of us use social media platforms as a way to keep up with our social lives or work, or to simply see what's trending in the world right now, news and otherwise. With the amount of information and hot topics that trend across social media sites such as Facebook and Twitter, people are beginning to question whether social media could be the next news source. Well, it already is — particularly if you live in countries like Ukraine or Venezuela.

  • How to stand out in your next meeting

    Deborah Ike Religious Community

    I've been thinking a lot about communication lately. Communication isn't just what we say. It’s how we say something — our tone of voice and our nonverbal queues, including facial expressions and body language. Sometimes our nonverbal cues can betray our intended message.

  • How the ‘madness’ took over: TV and the NCAA tournament

    Ross Lancaster Sports & Fitness

    This week, much of America will be focused on brackets, as the annual NCAA Men's Division I Basketball Championship — better known as March Madness or simply the NCAA tournament — gets underway. It culminates, as always, with the Final Four, to be held this year at AT&T Stadium in Arlington, Texas.

  • 5 time-saving tips for using PDFs in proposal writing

    Joe Latta Civil & Government

    ​In today’s increasingly competitive marketplace, many professional services firms are submitting more proposals and dedicating more time to their research, development and customization. For instance, in the legal field, a recent LexisNexis study found that 42 percent of firms have increased their proposal volume over the last 12 months; only 7 percent have decreased.

  • Can computer viruses be helpful?

    Victor Blake Science & Technology

    As counterintuitive as it may seem, computer viruses may be a good thing. Sure, getting a virus on your computer right when you need to do some critical task isn't good. But computer viruses may have an important role to play in the long-term quality and reliability — the "health" — of computers, communications systems and eventually all technology-enabled "things."