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Leveraging social technologies as healthcare business solutions

Christina Thielst Healthcare Administration

Last year, a highly respectable group of individuals representing a diverse group of healthcare organizations contributed to a book published by HIMSS — "Applying Social Media Technologies in Healthcare Environments." The contributors represented large healthcare systems, statewide public health departments, community hospitals, clinics, physicians, researchers and a patient. However, the stories of innovation using social technologies to solve business challenges will also be appreciated by nontechies alike.

Instagram gains serious attention from marketers, advertisers

Suzanne Mason Marketing

In December, Instagram announced that the number of users on their platform surpassed 300 million. That is a 50 percent increase from the 200 million users nine months prior. Considered one of the fastest-growing social media platforms, Instagram has now surpassed the 288 million users of Twitter and has gained the attention of marketers as a serious competitor to help grow their business through visual marketing.

Should your business be on Snapchat?

Emma Fitzpatrick Marketing

Since Snapchat announced their new Discover feature that highlights brands, the number of businesses and media moguls joining the app seems to have skyrocketed.

Don’t let negative reviews break you

Jessica Taylor Communications

Whether you're a small or large company, you live or die by your reputation. Most of reputation management is focused on pushing down negative search results — in particular, negative reviews. Responding to your negative reviews may attempt to bridge the gap between how a company perceives itself and how others view it.

Infographic: Why you should be marketing with social media

Kaylee Nelson Marketing

For as long as there have been businesses, there has been the promotion of those businesses. Business owners have always faced the challenge of how to get new customers through the door. Thus, the concept of marketing is not a new one — but the methods in how to do so are constantly evolving. First, it was catalogs and print ads, then radio and television, then static websites — and finally social media.

Using social media to advance the nursing profession

Keith Carlson Medical & Allied Healthcare

In the 21st century, it's a given that social media is a ubiquitous tool used equally by professionals, businesses, corporations and laypeople. While many forms of social media may be perceived as being superficial or lacking in depth, the nursing profession has seen a veritable explosion of salient and powerful social media use by individual nurses and nursing organizations.

Newsjacking: 3 questions to ask before your brand participates

Emma Fitzpatrick Marketing

You want your business to be on the front page of the newspaper and on the tip of everyone's tongue. While this goal seems lofty, an easy way to accomplish it is by newsjacking. Newsjacking is when your brand tracks the top news stories — either locally or nationally — and injects your company into the topic.

6 creative e-recruitment ideas to help you attract the top candidates

Michael Tope Business Management, Services & Risk Management

In today's digital age, a comprehensive e-recruitment strategy is a necessity for companies seeking to attract top talent. As baby boomers gradually retire from the workforce and tech-savvy millennials take their place, recruiters must utilize competitive online recruitment techniques that reach beyond major job boards.

Tech companies unveil a wave of smart watches, but will consumers care?

Ross Lancaster Science & Technology

In the tech world, the biggest brands have an incredible influence on their immediate competitors. Apple's impact on the recent Mobile World Congress show and its related unveiling of the Apple Watch on March 9 proved yet again why it is the most powerful name in tech.

Facebook aims to be a force for good with suicide prevention tool

Suzanne Mason Mental Healthcare

There is no denying that Facebook has become an integrated part of our interactions with social media. We use it to share both the good and the bad of our personal lives. From time to time, the bad can overshadow the good, and these negative thoughts and feelings can spill over into social media posts as a cry for help. Recently, Facebook announced it would be providing a new tool to provide important resources to users if they see an alarming post from a Facebook friend.

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