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B2C communications on Facebook: What has changed over the years?
Linchi Kwok CommunicationsAs of March 31, Facebook reported 1.44 billion monthly active users — 936 million of whom access the website every day. Therefore, Facebook continues to be an essential social media platform for business communications. By 2012, 74 percent of Fortune 100 companies had already set up at least one Facebook page for business communications.
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10 tests to assess influence
Randall Craig Business Management, Services & Risk ManagementInfluencers can recommend you — or they can hurt you. They can bring your name to a completely new audience and provide unique insights because of their relationships. Developing strong relationships with them is important — but how do you know who they are? And more particularly, how might you assess the power of their influence?
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Setting goals the S.M.A.R.T.E.R. way
D. Albert Brannen Business Management, Services & Risk ManagementSince the early 1980s, management consultants have used an acronym, S.M.A.R.T., to guide people through effective, objective goal-setting. That easy acronym is still one of the most popular frameworks for performance management in the workplace — or in any other goal-setting for that matter. Over time, this acronym has been tweaked and expanded. One variation is to make goals S.M.A.R.T.E.R., which indicates that goal-setting is an ongoing, continuous improvement process.
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Norway is phasing out FM radio, but don’t expect the US to tune in
Ross Lancaster CommunicationsIt's not breaking any news to say that traditional AM and FM radio have declined in stature over the last generation due to advances in digital and mobile technologies that often give listeners content on-demand and without having to listen to commercials.
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How to ensure your business avoids ‘Mobilegeddon’
Jessica Taylor Science & TechnologyStop me if you've heard this before: "Your website needs to be mobile-friendly." Companies have heard this mantra for years, but now a tangible penalty is in effect that punishes websites that don't render well on smartphones and tablets. Blame it on "Mobilegeddon."
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Meerkat and Periscope: What are they and how can you use them for marketing?
Emma Fitzpatrick MarketingForget writing about how fantastic last Sunday's brunch was (Facebook 2007). No need to microblog about it either (Twitter 2009). A colorful photo with perfectly arranged mimosas and scones is a step in the right direction (Instagram 2012). But now you can officially do better. Share live video of your entire meal (Meerkat and Periscope 2015).
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Do emoticons have a place in business communication?
Danielle Manley CommunicationsCommunication is constantly adapting to new technology. From beepers in the 1980s to smartphones with instant communication abilities today, communication has evolved to include everything in between.
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Is technology actually slowing us down?
Benoit Gruber Science & TechnologyWelcome to the Digital Age. Gone are the days of typewriters, Polaroid cameras and rotary phones. Computers, digital cameras and smartphones have not only replaced their prehistoric counterparts in our ever-advancing technological world, but they are seemingly as much a necessity to one's survival as food and clothing.
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Will Tidal end up sinking the very artists it aims to help?
Ross Lancaster CommunicationsStreaming music services like Pandora and Spotify have become household names for music lovers. At no cost — or at a small, Netflix-like monthly fee for premium features — users can listen to their favorite artists or genres without having to pay a dollar per song or illegally download albums off file-sharing or torrent clients.
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Peer-review scandals shake up scholarly journal community
Cait Harrison Association ManagementCall it a new form of academic cheating. Peer reviews for scholarly journals have come under the spotlight lately — and the future isn't looking so bright. U.K.-based publisher BioMed Central recently retracted 43 scientific and medical articles because of peer reviews — mostly out of universities in China — written by people who forged scientists' names.
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