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How your business can get a PR story this summer in 5 steps
Emma Fitzpatrick MarketingPublic relations versus advertising: the age old debate has been solved. We're inundated with ads now more than ever. Throughout the course of one day, we see an incredible 5,000 ads. That's one every 11.5 seconds. And how many of those can you ads can you recall? For most, the number is low. Much of the time, our brains barely see these ads — which means their messages certainly aren't sticking.
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Pinterest’s new buyable pins benefit businesses and users
Katina Hernandez RetailSocial media juggernaut Pinterest is adding a new benefit to their popular social scrapbooking website in the coming months: the ability to purchase pinned items through a new "Buy it" button. Until now, Pinterest has served mainly as a website reserved for planning, and the company hopes the new foray into the e-commerce market will make the website more interactive and satisfying to users.
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Where social media and violence collide
Jessica Taylor Mental HealthcareIn 2010, Anthony Elonis' wife left him, and he also lost his job. Because of the upsetting factors occurring in his life, he turned to social media to vent his frustrations — something I'm sure each one of us has seen from a friend or acquaintance online.
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Which is the best social media site for your business?
Emma Fitzpatrick MarketingNew social media sites pop up constantly. Have you heard of the two newest players in the social game, Meerkat and Periscope? Whenever a new form of social emerges, of course you check it out. After all, you — and your business — should always be on the forefront of trends. Plus you want to know, "Is this a good fit for my business?"
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Verizon-AOL deal ushers in a new era of advertising
Scott Rosenblum MarketingThe last 10 years have brought about massive change in the advertising world. Who would have thought we'd go from "Mad Men" drawing up campaigns on poster board to techies devising systems that bid that same advertising out to thousands of advertisers and place the ad in milliseconds?
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As cord-cutting spreads, streaming goes mainstream
Suzanne Mason CommunicationsStreaming video services are continuing to give cable providers a run for their money. The recent announcement of Spotify moving into the realm of streaming video adds another name to a long list of rivals that cable TV providers are competing with for customers. On May 20, Spotify officials announced they had created partnerships with networks such as ABC, Comedy Central and Vice News to provide podcasts, video clips and news to their 60 million subscribers.
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How to get (and keep) customers with an 8‑second attention span
Emma Fitzpatrick MarketingBad news: We no longer have an attention span longer than a goldfish. New research from Microsoft found that since 2000, the average human attention span has dropped from 12 seconds to a mere eight — one second shorter than that of a goldfish. That means most of you didn't even make it to this sentence.
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EE Global Forum: Help consumers, businesses slay energy vampires
Ryan Clark Science & TechnologyWorking toward better energy efficiency isn't simply a daytime job. Sometimes energy can be expended even with the lights off. The evolving electronic grid, along with our changing electronic culture requires that advocates, consumers and business owners alike be aware of the surprising ways we are now able to waste. These energy vampire products leech your power supply, even at night when they're turned off.
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3 new social updates and how to use them in your business
Emma Fitzpatrick MarketingSocial networking seems to evolve faster than anything we've ever seen in the marketing world. Each time you log in, it seems like something — whether huge or minor — has changed. This week, we're here to help you pinpoint exactly what's different.
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A look at women in the workplace as AMC’s ‘Mad Men’ ends…
Ross Lancaster Business Management, Services & Risk ManagementIn the last 60 years, women's rights and female equality have made enormous strides. Perhaps nowhere is this better exemplified than in the workplace, where women make up nearly half of the total workforce and are no longer expected to be stay-at-home mothers at a relatively young age.
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