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Why the hashtag craze might be dying out
Suzanne Mason MarketingA symbol that was once associated with telephones — the pound sign — has morphed into the hashtag, used as an integrated piece of the puzzle in social media marketing. However, a new report suggests that the tool could have run its course for advertisers. In a report by Twitter, zeroing in on direct-response ads, it was found that ads including hashtags or "at" mention of others' accounts didn't perform up to par.
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Answering the engagement S.O.S. call
Dov Baron Business Management, Services & Risk ManagementWe're all familiar with the stats that tell us more than 70 percent of the workforce is disengaged, and the potentially devastating impact those numbers will have on our businesses. As a result, companies are sending out an engagement S.O.S. call, seeking highly paid consultants who can assist them in finding way to engage their people. However, even though smaller perks may encourage your people to stick around a little longer, it does little in upgrading the level of engagement.
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How ethical is your HR department?
Catherine Iste Business Management, Services & Risk ManagementHuman resources serves as the liaison between management and staff. It helps with critical administrative and tactical tasks like benefits and payroll. Recruiting, retention, employee development and compensation can fall within the HR office. In some companies, HR can also be a key player in the strategic direction the organization takes. It is clear that HR can be an important part of the culture of the organization. But in many organizations, HR is an afterthought.
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Stop checking your email
Candice Gottlieb-Clark Business Management, Services & Risk ManagementI mentioned to a colleague my desire to have a day of work — when everything else in the world is on hold — so I could feel caught up. He laughed and expressed a shared interest in that "extra" time. I started wondering: If everyone I know is feeling overextended, why does no one seem to have a handle on what's causing it?
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4 ways to rock social — regardless of network
Emma Fitzpatrick MarketingEvery social media network has its own quirks and best-practice rules. Yet keeping all those tips and tricks top of mind can prove to be tough — especially if you're juggling other aspects of business.
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Should instant messaging be your channel of choice?
Randall Craig CommunicationsWhen you reach out to your members, suppliers, regulators or other stakeholders, how do you do it? In the olden days it was the telex. Today, we choose between courier, the postal service, fax and email. But what about using social media? How does this fit in? Or does it?
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Yik Yak: What is that?
Emma Fitzpatrick MarketingEven if you're not an expert on every social media network, you've probably heard of most — Facebook, Twitter, Instagram, Pinterest, Snapchat, maybe even Meerkat and Periscope. Chances are you haven't heard of this one, though. It's been around for less than a year, has raised over $70 million in venture capital funding and has nearly 2 million active monthly users. Meet Yik Yak.
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Organizing for productivity: Documents and links
Danielle Manley CommunicationsOrganization can play a major factor in the productivity of an employee. In Part 1 of this series, I discussed ways to improve the organization of your email. Email is one of the most common sources of stress on businesses and employees, which isn't surprising based on the New-Startups.com statistic that "most people check their email about 96 times a day."
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Bye-bye, Adobe Flash! Hello, HTML5 video
Lonny Alfred CommunicationsOnce an unquestioned component of multimedia on the Web, Flash Adobe and other third-party media plugins are heading toward the end of their days. For businesses that use video, this means yet another item to add onto their to-do list.
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Mystery and fantasy: Physicians branch out as fiction writers
Christina Thielst Medical & Allied HealthcareIn the last few years, I've received several fictional books written by physicians. This has caused me to pause and wonder about when exactly these guys have the time to write stories. I've known many physicians throughout my long career, and I had never thought of them as authors for the masses. But perhaps I should have recognized this potential outlet to the stressors they experience sharpening their skills and caring for others every day.
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