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The golden rule for marketing on each social network
Emma Fitzpatrick MarketingOf course, there are social media marketing rules that apply across all networks. But each network truly has its own idiosyncrasies. Knowing what resonates on each social platform gives your brand power. Then, you can spend less time crafting posts and have them perform better than ever. Read on to discover the golden rule for marketing on each one of the top four social networks.
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Facebook’s M proves to truly be a ‘personal’ assistant
Ross Lancaster Science & TechnologySince Apple introduced Siri on its iPhone 4S smartphone in October 2011, the "personal assistant" in popular consumer tech has gone from what was once a creation of science fiction to ubiquitous to mobile users.
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Which messages work best on Facebook?
Linchi Kwok MarketingNot all Facebook messages are created equal. Some receive a lot of likes, comments and shares, and thus are seen by a large number of Facebook users, but others only reach a few. Do you know what type of messages tends to get the most attention from Facebook users?
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How to use Twitter’s newly expanded direct messages
Emma Fitzpatrick Marketing140-character limits are gone on Twitter — at least in their direct messages. On Aug. 12, Twitter expanded their 140-character limit to 10,000 within direct messages. Yes, that's over a 7,000 percent space increase. Also, you can now direct message anyone — not just those with whom you have a connection already.
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Are they e-laughing at you or with you?
Julie Bernhard CommunicationsAn electronic "haha" can make you feel like a regular comedian. The joke you forwarded to that client or customer that received the "LOL" reply can really get your humor ego growing. The "laugh out loud" acronym gave you all the affirmation you needed. But have you ever stopped to think maybe they weren't actually laughing with you?
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Take advantage of Pinterest’s Promoted Pins
Emma Fitzpatrick MarketingThis week, Instagram began rolling out ads, exclusively through their API (Application Program Interface) Partner program. Brands in Instagram's new program are able to easily buy and schedule Instagram ad space. Plus, you can pinpoint the exact audience for the ads.
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Privacy tips to help teachers avoid a social media scandal
Jessica Taylor EducationThanks to social media, privacy is gone in the education world. Scandals and complaints involving teachers who misuse social media have been occurring more frequently around the U.S., which has led school districts scrambling to create new guidelines.
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Now Yelp can help patients pick a hospital or doctor
Joan Spitrey Medical & Allied HealthcareWhen people consider the online review service Yelp, most think about local businesses like restaurants, hair stylists or mechanics. Doctors and hospitals? Not so much. Founded in 2004, Yelp has created a community where consumers can provide their opinions about businesses.
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Brand-building from the inside-out
Randall Craig MarketingHow much does your organization spend on your brand? Usually, this question yields answers in the following categories: logo design, collateral production messaging and ads. For more sophisticated organizations, it also includes elements of social media. But what about the two fundamental delivery mechanisms of the brand itself: people and the online user experience?
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Why you should upgrade to Windows 10
Ross Lancaster Science & TechnologyOn July 29, Microsoft released its anticipated Windows 10 operating system. Unlike past rollouts of new OS versions like Windows 7 and Windows 8, Microsoft's offer of a free upgrade made it possible to seamlessly switch to the newest OS in a matter of a couple hours or less. I took advantage of this upgrade July 30. Thus far, through several days of using the new OS, Windows 10 is a great improvement over Windows 8, and its updated counterpart, Windows 8.1.
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