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Enhance your customer service with these 4 social media tricks

Emma Fitzpatrick Marketing

Once you've created your social media marketing plan, there's another way you can boost your customer retention. Upgrade your customer service with a few, simple social tricks. eConsultancy discovered that 83 percent of consumers require some degree of customer support while making an online purchase. If your customers don't get their questions or concerns addressed quickly, 45 percent of shoppers will abandon their purchase, according to CRM Magazine. However, 71 percent of consumers who experience a quick, effective brand response on social media are likely to recommend your brand to others, NM Incite found.

How to create a social media marketing plan in 5 steps

Emma Fitzpatrick Marketing

The average marketer spends more than 11 hours per week on social media, while small business owners typically invest 6 to 10 hours. What seems like a staggering amount of time is actually time well spent.

Cutting-edge plastic electronic devices coming of age

Don Rosato Engineering

E/E devices keyed to polymer-based technology are being developed for the nanophotonics market that could make computers and the Internet 100 times faster. Researchers at Samsung have discovered a method that could allow a single crystal of graphene to retain its electrical and mechanical properties across a large area. The process could allow graphene to be used at its full potential in future electronic devices.

What can you do about online ad blockers?

Jessica Taylor Communications

Online advertisements can be a nuisance and intrude on the user experience. They're not only taking up most of the screen on mobile devices, but they can also diminish battery life and eat up data plans. Because of this, ad blocking has become quite popular in recent months.

Easy ways to get more of your marketing emails opened

Emma Fitzpatrick Marketing

It only makes sense to invest more in the marketing efforts that produce the greatest return on investment (ROI). Luckily, companies are three times as likely to see a higher ROI on inbound/content marketing campaigns than outbound, according to Hubspot’s 2015 State of Inbound. This makes perfect sense since the goal of content marketing is to attract new customers by creating and sharing valuable content with your target audience.

Securing your smartphone: You can never be too safe

Cait Harrison Science & Technology

Your smartphone goes everywhere you go and is integral to your day-to-day life — it's a wonder how we ever lived without them. In a world where our cellphones have become our lifelines — and because October is National Cyber Security Awareness Month — it begs the question: How safe are they?

Twitter tumbles: What its static growth means for your business

Emma Fitzpatrick Marketing

Over the last few weeks, ads for Twitter have been popping up on every platform from mobile apps to television. Now, we know why. Twitter is struggling. This past July, the social network announced their slowest increase in monthly average users since the company went public in 2013.

Social media makes huge impact on hospitality industry

Bambi Majumdar Travel, Hospitality & Event Management

Social media impacts almost every aspect of our lives. Naturally, the travel and hospitality industries are not immune to its charms, or rather importance. More brands have realized they not only have to embrace it, but also make it an integral part of their marketing strategy. Customers and prospects are all online across the various social media networks. If companies want to grab the right attention, they have to present at the right place virtually.

Everyone is on the Internet these days, right? Not so fast

Ross Lancaster Science & Technology

In modern American life, Internet access is an inescapable part of the daily routine. Without it, you could do only a fraction of the digital tasks required for your workday, and your entertainment options at home would be limited as well.

How to use Facebook as a leadership tool

Randall Craig Business Management, Services & Risk Management

For many individuals, Facebook is a way to connect with friends and family, and possibly play a few games. For professional marketers, Facebook is a way to grow the brand, nurture a community of interest, and possibly sell. But for senior leaders, Facebook might have an even more important role — and one that is too often neglected.

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