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Top 4 marketing lessons from Super Bowl 50
Emma Fitzpatrick MarketingA hefty price tag of $5 million for a 30-second ad during Super Bowl 50 did not stop businesses from buying their first Super Bowl ads. This year, there were more than 15 businesses who were first-time Super Bowl advertisers, the most newbies since the dot-com bubble in 2000. From the ads to the Super Bowl's marketing, read on to find out the biggest marketing lessons your business can learn from Super Bowl 50.
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Just an innocent photo or an inflated sense of ‘selfie’?
Julie Bernhard Mental HealthcareWhat on the surface may seem like a simple self-portrait might actually clue others in on your personal relationships, psychologists say. According to a recent study published in the journal Cyberpsychology, Behavior, and Social Networking, posting too many "selfies" on social media might actually lead to issues with your romantic partner.
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Business buzzwords: When buzzwords are fuzz words
Paul Zukowski CommunicationsYou are about to use a popular business buzzword in your report when you realize you don’t really know what it means. Or where it comes from. So you begin to get nervous that someone might dare you to define the expression. When this happens, my best advice is to skip the fuzzy buzzword and say what you have to say in plain English. But if you are stubborn and like the way the buzzword sounds, here are some crib notes that might help you sound more plausible than your challenger.
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Making homework meaningful and fair
Savanna Flakes EducationDo your students take homework seriously? Are you finding that daily student homework completion is low? There is a lot of buzz and frustration from parents and students regarding homework. Homework or "practice makes perfect work" should be tasks students deem as valuable to success, and practice that students can complete successfully and independently, with support as necessary from the home.
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What to know when listening processes are impaired
Janet B. Reyes EducationOn occasion, most of us have experienced being unable to understand instructions we needed to hear. Despite concentrating very hard, we missed large portions of what was said, and ended up not knowing what to do. Now imagine that when the speaker finished, everyone else who was listening started to act on the instructions. Suppose every day in school were like that — wouldn't it be hard to keep up?
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The future is now: How social tech is evolving
Rebecca Ryan Science & TechnologyNow more than ever, we're able to connect with people through social media. We can learn, rant, inform, laugh, debate and share with the click of a mouse or a touch on a smartphone. This year, like every year since the term "social media" was coined, is projected to bring some of the most groundbreaking innovations in the digital world. Here are just a few shifts in that ever-changing realm to look forward to.
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Facebook and Google are changing the game in real-time marketing
Emma Fitzpatrick MarketingYour definition of real-time marketing is about to change. While real-time marketing will still revolve around social, new elements are hitting the scene. Both Google and Facebook recently announced new real-time marketing additions. Unsurprisingly, both arrived just in time for the historic Super Bowl 50 on Feb. 7. Now both platforms can roll out their new features to eagerly awaiting brands and fans by seizing the Super Bowl's momentum.
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3 tips to become a people expert
Anne Rose Travel, Hospitality & Event ManagementAngry people you can't seem to please. Unhappy clients who tell you on their return about a bad experience on their vacation you could have resolved but can do nothing about now. Wending your way through a bureaucracy to find the right person or the right department to resolve your issue. A bitter co-worker who is infecting the office morale or a dictatorial boss who's making everyone miserable.
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Business buzzwords: Brevity is the soul of corporate speech
Paul Zukowski Business Management, Services & Risk ManagementPicture this communication situation: You get on an elevator and see you are sharing it with a potential client/customer/contact you've been dying to talk to. The elevator will take, let's say, under a minute to reach ground level. Luckily, you have prepared and practiced what is called an "elevator pitch," a brief summary of your most important and compelling sales points.
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Marketing guide to 2016 social media trends
Emma Fitzpatrick MarketingAlong with the influx of New Year's resolutions as we ring in 2016 come the social media predictions. Before your business finalizes your 2016 strategy, check out the newest trends. This year you'll give your audience exactly what they want.
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